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Really? They're actually trying to sell this fight?
This might have been a good chance to bring people into the Primetime fold, offer the fight for free and try and impress viewers with their coverage and good punditry and hopefully the viewers return to buy future bouts. Next to no one will buy this, not even for £6. I couldn't give a hoot about this fight. Holyfield is a granddad (fighting to support his 50 kids) who nobody cares about any more and Botha is a guy like 4 people know about in the UK 'cause he was embarrassed by Lennox Lewis.
Nobody in the UK, not even hardcore boxing fans are going to stay up until 2am in the morning to watch Evander Holyfield v Francois Botha and pay £6 for the privilege. It's just not happening. People will pay for three boxers in Britain; Hatton, Khan and Haye. Why do you think Sky are putting Mayweather v Mosley on Sky Sports 1 and not box office? Because:
A boxing match not including a British boxer + Unsociable time of fight = No British viewing audience.
It's a very simple equation.
As I said, what you do is offer the fight for free, then when the late night drunks, the deadbeats and the insomniacs are flicking through, see live boxing for free, they sit and watch for a few minutes. In between rounds you advertise, profusely **Carl Froch, British WBC Super Middleweight Champion v Mikkel Kessler, Froch's chance to go top of the Super Six, 24th April, ONLY on Primetime** yadda yadda yadda, you make a point of hyping up Froch as a champion and British and that it's ONLY on Primetime. That will get people's attention.
It's not hard, I'm not even a qualified marketing person and I can see there's more sense in that.
Who ever is in charge of marketing for Primetime needs to be fired, post-haste.
This might have been a good chance to bring people into the Primetime fold, offer the fight for free and try and impress viewers with their coverage and good punditry and hopefully the viewers return to buy future bouts. Next to no one will buy this, not even for £6. I couldn't give a hoot about this fight. Holyfield is a granddad (fighting to support his 50 kids) who nobody cares about any more and Botha is a guy like 4 people know about in the UK 'cause he was embarrassed by Lennox Lewis.
Nobody in the UK, not even hardcore boxing fans are going to stay up until 2am in the morning to watch Evander Holyfield v Francois Botha and pay £6 for the privilege. It's just not happening. People will pay for three boxers in Britain; Hatton, Khan and Haye. Why do you think Sky are putting Mayweather v Mosley on Sky Sports 1 and not box office? Because:
A boxing match not including a British boxer + Unsociable time of fight = No British viewing audience.
It's a very simple equation.
As I said, what you do is offer the fight for free, then when the late night drunks, the deadbeats and the insomniacs are flicking through, see live boxing for free, they sit and watch for a few minutes. In between rounds you advertise, profusely **Carl Froch, British WBC Super Middleweight Champion v Mikkel Kessler, Froch's chance to go top of the Super Six, 24th April, ONLY on Primetime** yadda yadda yadda, you make a point of hyping up Froch as a champion and British and that it's ONLY on Primetime. That will get people's attention.
It's not hard, I'm not even a qualified marketing person and I can see there's more sense in that.
Who ever is in charge of marketing for Primetime needs to be fired, post-haste.
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