Previous "Giants" in the Heavyweight division

[Humean]

Did anyone see the main title for the max Baer fight..

2 things stuck out
It said Madison square garden BOWL - never heard it called that before

Also it said it was a "MILK FUND" fight. What does that mean?

The out door MSG was known as the "Bowl" many title fights were held there.
In the Cinderella Man movie the set design was pretty close to the original setting when Baer lost to Braddock.
Ray

Ray is correct. The Madison Square Garden Bowl was in Queens.

The Hearst Milk Fund was a very big thing and I believe that it was by promoting the boxing benefit for it that in effect helped set Mike Jacobs on his way to becoming the biggest boxing promoter of the 1930s and 40s.