According to TMZ, the female reporter who was suddenly kissed by Kubrat Pulev during an interview has lawyered up ... and she hired powerful attorney Gloria Allred, who's been involved in a who's who of high profile sexual assault cases.

The video went viral over the weekend -- showing 37-year-old Bulgarian heavyweight planting a kiss on the mouth of reporter Jennifer Ravalo, AKA Jenny Sushe, during a post-fight interview.

TMZ notes that Allred is holding a press conference Thursday to announce the plan of attack.

A few days ago, Pulev, the IBF's #1 heavyweight contender, dismissed criticism for forcibly kissing Ravalo on the lips during their interview on Saturday night.

The 37-year-old had just defeated Romanian Bogdan Dinu in Las Vegas, his 27th win in 28 professional fights and seventh victory since his 2014 knockout loss to former world champion Wladimir Klitschko.

After the fight, he was interviewed by Ravalo.

Ravalo asked Pulev whether he should now have the opportunity to fight British boxer Tyson Fury, to which he responded "yes" before putting his hand on her face and kissing her, without her consent.

She laughed off the incident at the time but later described it as "embarassing" and "strange" on Twitter, commenting on a post by a self-described boxing fan from Australia who appeared to find the clip entertaining.

In a post on Instagram on Monday, Pulev defended his actions saying: "You may have seen a clip of me kissing a female reporter following an interview after I won my fight Saturday night. The reporter, Jenny, is actually a friend of mine, and after the interview, I was so elated, I gave her a kiss."

"Later that night, she joined me and my other friends at my post-fight celebration. On the video, after our kiss, we both laughed about it and thanked each other. There really is nothing more to this."

While some social media users appeared to find the incident amusing, others condemned Pulev's actions, saying they constituted sexual harassment, and that he should be banned from the sport.