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De La Hoya on DAZN Frustrations: 'They're Not Living Up To Their Contract'


Over and over, Golden Boy Promotions CEO Oscar De La Hoya used the word “frustration” to describe his feelings about the deteriorating relationship between his company, its star fighter Canelo Alvarez and their broadcast partner DAZN.

They are locked in a battle over Alvarez’s next opponent and the amount of money DAZN is on the hook for, which spilled over Tuesday when Alvarez sued DAZN, De La Hoya and Golden Boy in federal court for the Central District of California.

Alvarez, who is suing for breach of contract, intentional interference with a contract, negligent interference with a contract, fraud and breach of fiduciary duty, among other allegations, is seeking damages of at least $280 million – the remainder of what he is owed under the five-year, 11-fight, $365 million deal he signed in late 2018 – as well as punitive damages, attorneys’ fees, costs of the suit and “a judicial determination that he is eligible to participate in bouts arranged and promoted by entities other than Golden Boy Promotions and broadcast by entities other than DAZN.”

DAZN has approved super middleweight titleholders Callum Smith (27-0, 19 KOs) and Billy Joe Saunders (29-0, 14 KOs) as opponents for Alvarez (53-1-2, 36 KOs) but does not consider them to be “premium” opponents and does not want to pay Alvarez the $35 million he is due under his contract. What DAZN really wants is a third fight between Alvarez and fellow middleweight star Gennadiy Golovkin (40-1-1, 35 KOs), which it also has under exclusive nine-figure contract, but for a variety of reasons that fight won’t be next.

De La Hoya, despite a rocky relationship with Alvarez, came to his defense.

“In my mind Canelo is willing to fight anyone, obviously, the way he’s proved it many times in his career. He’s willing to fight Billy Joe Saunders; he’s willing to fight Callum Smith. My frustration is DAZN,” De La Hoya told in an interview on Tuesday night, just a couple of hours before he learned of the lawsuit. “My frustration is the obligation that DAZN has to its fans and to Canelo.

“Another frustration is DAZN’s obligation to live up to a contract that they signed. That’s a huge frustration. That’s a huge deal breaker for us. That’s where the frustration is. How can you fight a top-level opponent like Callum Smith, an elite opponent like Callum Smith and Billy Joe Saunders, and then have DAZN not live by their contract? It doesn’t make sense to me and that’s where the frustration is.”

De La Hoya declined to get into specifics of what DAZN was offering but said, “They’re not living up to their contract.”


Sources with knowledge of the discussions told BoxingScene that DAZN would do a fight between Alvarez and Smith or Saunders but for less than half of what Alvarez is due under the agreement. Alvarez would also be taking a hit on his money because the fight would take place without ticket-buying fans due to the coronavirus pandemic.

“We’re obviously hoping we get back to normal very soon and we can hopefully have gate revenue as soon as possible, but we figured it out,” De La Hoya said of being able to do an Alvarez fight without a crowd. “The only worry I have is DAZN living up its contract.”

De La Hoya also said he did not agree with the notion that Smith and Saunders do not qualify as premium foes for Alvarez.

“If anyone tells me Callum Smith or Billy Joe Saunders are not premium fighters I must be crazy,” De La Hoya said. “I must not know boxing. I must not have been in boxing for 35 years. Let’s get this going. Live up to your contract. Let’s get three great fights – Callum Smith, Billy Joe Saunders, GGG. Whatever order. Let’s get it going. Let’s do it. We’re waiting for you (DAZN),”

De La Hoya insisted the fight with Golovkin would have happened this month had it not been for the coronavirus pandemic. Alvarez was supposed to fight Saunders in May and Golovkin was due to fight mandatory challenger Kamil Szeremeta in the spring, and then they would have met for a third time in a fight that had been agreed to.

“That fight was going to happen,” De La Hoya said. “Canelo is willing to fight the very best and he does that because he respects the fans. He does that because he wants to be great.”

Adding to the issues between De La Hoya and DAZN is the fact that the streaming service is also supposed to broadcast monthly Golden Boy cards as well as do two cards per month of its Thursday night series featuring up-and-coming fighters.

As of now, DAZN is only committing to two main cards for the rest of the year (besides a potential Alvarez fight) and there are no Thursday shows in the works.

“It’s a frustration because we have 80-plus fighters. We have several world champions who are not fighting,” De La Hoya said. “But the truth of the matter is people want to see Canelo fight. That’s the bottom line. They want to see the biggest star in boxing fight on DAZN and people are getting fed up. I want to deliver the best fights possible.”

DAZN declined to comment.

The two Golden Boy cards in play are one that would take place Oct. 17 or Oct. 30 and be headlined by former junior middleweight titlist and current middleweight contender Jaime Munguia (35-0, 28 KOs), 23, of Mexico, and the vacant interim lightweight title bout between Ryan Garcia (20-0, 17 KOs), 22, of Victorville, California, and England’s Luke Campbell (20-3, 16 KOs), 32, ticketed for late November or early December. However, according to Golden Boy, there are still issues over the money for that card.

With so few dates it leaves out the ability for Golden Boy to reschedule the light heavyweight fight between Sergey Kovalev and Sullivan Barrera, which was postponed from April 25 due to the pandemic, or have dates for junior lightweight world titlist Joseph Diaz Jr., junior middleweight titlist Patrick Teixeira, junior lightweight titlist Rene Alvarado or rising welterweight star Vergil Ortiz Jr., among others.

De La Hoya, as he said repeatedly, is frustrated – and that was before the Alvarez lawsuit dropped.

“If I have a contract and if I don’t live it up to it what’s going to happen? And, yes, we don’t want to litigate. That’s the last resort. That’s not even a resort for us,” De La Hoya said. “We’ve been great partners, yes, they’ve been great partners. We just want to get a fight going. The fans deserve it.”

Dan Rafael was's senior boxing writer for fifteen years, and covered the sport for five years at USA Today. He was the 2013 BWAA Nat Fleischer Award winner for excellence in boxing journalism.

User Comments and Feedback
Comment by landotter on 09-13-2020

[QUOTE=Corelone;20753522]Boxing fans have been drinking all along. They used to sell bottle beer at the fights. Now they just throw plastic cups.[/QUOTE] Gawd that is hilarious... And I bet the aim with those cups is really good for drunks!!

Comment by steeve steel on 09-12-2020

No Oscar, BJS and Callum Smith are NOT premium opponents when it comes to marketability. It's that simple. Oh, and have you heard about the pandemic? PS ODH looking less and less like Golden boy, and more and more like…

Comment by PBR Streetgang on 09-11-2020

[QUOTE=Bronx2245;20755395]So GGG vs. Szeremeta will sell subscriptions?[/QUOTE] No it won't.

Comment by Bronx2245 on 09-11-2020

[QUOTE=NachoMan;20754838]I'm not speaking for DAZN obviously, nor do I necessarily agree with their positions regarding Canelo's opponents, but its not about skills or quality, but rather marketability. I think Callum Smith is a real threat to Canelo (BJS not so…

Comment by Bronx2245 on 09-11-2020

[QUOTE=PBR Streetgang;20754659]Is that fight even confirmed to be happening? From what I understand, the Szeremeta was planned pre-pandemic and I imagine they signed off on it for the reasons you initially stated - give him an easier fight for him…

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