De La Hoya: GGG's Mexican Style A Gimmick; Canelo's Fans Loyal

By Keith Idec

Oscar De La Hoya doesn’t pay Gennady Golovkin’s marketing campaign any mind.

Much has been made about the Kazakh knockout artist’s “Mexican style” in recent years, more than ever since his controversial draw with Canelo Alvarez last September. The undefeated middleweight champion’s seek-and-destroy approach has endeared him to boxing fans from various countries, but promoting his “Mexican style” has targeted a particularly large, loyal demographic that follows the sport.

De La Hoya, a Mexican-American who won world titles in six weight classes, doesn’t think that promotional push has had any impact on pulling fans away from Alvarez, Mexico’s most popular active boxing star.

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“Well, it’s obviously all a gimmick,” De La Hoya said Wednesday during a conference call to promote their September 15 rematch. “It’s a gimmick to win fans over. I did it with fighting hard and beating the best out there, and fighting the best out there. Canelo did it the same way. He’s a Mexican national and the Mexican nationals love him. So all this gimmick stuff about, you know, ‘Mexicans For Golovkin’ and ‘Mexicans For Pacquiao,’ that’s all it is. It’s a gimmick.”

De La Hoya mentioned Pacquiao because a reporter asked about similarities from when Pacquiao’s “Mexican style” was pushed by promoter Bob Arum before Pacquiao and De La Hoya fought in December 2008.

Abel Sanchez, Golovkin’s trainer and a Mexican-American, has said Alvarez has lost respect among some Mexican fans for not fighting more aggressively against Golovkin and for failing two performance-enhancing drug tests in February. Sanchez has lauded Golovkin’s “Mexican style” for several years and has referred to Alvarez’s approach to their first fight as “Mexican stall.”

 De La Hoya still feels Alvarez’s fans have remained loyal to him as their rematch nears.

“It’s sad to know that there are a few fans that fall for [the gimmick],” De La Hoya said. “But it’s really nice to know that Canelo has Mexican fans that love him and support him a thousand percent.”

The 28-year-old Alvarez (49-1-2, 34 KOs) and the 36-year-old Golovkin (38-0-1, 34 KOs) both figure to receive their fair share of support during an open workout August 26 in Los Angeles. That event, free to the public, will be held at Banc of California Stadium, the brand-new home of MLS’ Los Angeles FC.

Keith Idec is a senior writer/columnist for He can be reached on Twitter @Idecboxing.

User Comments and Feedback (Register For Free To Comment) Comment by aboutfkntime on 08-18-2018

[QUOTE=strykr619;19028756]You right that their is a difference between the two, one is a PED abuser and the other isn't.[/QUOTE] it was most likely accidental maybe not, who knows nobody will think that if Canelo wins in September

Comment by strykr619 on 08-17-2018

[QUOTE=aboutfkntime;19026427]sure Canelo did what he had to do in order to become a star with Mayweather, with Cotto, and with Golovkin..... and he fought the top 4 JMW's consecutively, before fighting a supposed killer in his first real fight at…

Comment by Calibaloc on 08-17-2018

[QUOTE=markther;19028698]LOL! I’ve moved on already![/QUOTE] Thats good, I did too

Comment by markther on 08-17-2018

[QUOTE=Calibaloc;19028590]You can THINK i read all of that if you want lol I knew it was nonsense and just didnt feel like it. ANd in your initial post you ASKED people their opinion about Oscars resume dummy or did you…

Comment by aboutfkntime on 08-17-2018

[QUOTE=Jab jab boom;19028593]I don't care if it was brewing for yrs. [B]It was a s**t fight[/B] on paper, and even worse in the ring. But but guzzlers like you will always defend it. Just like you just defended Canelo ducking…

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