By Keith Idec
DAZN doesn’t divulge its subscription numbers, but the emerging streaming service deemed the Canelo Alvarez-Daniel Jacobs fight a success Wednesday as best it could.
A press release issued Wednesday afternoon by DAZN revealed that more than 1.2 million viewers watched the Alvarez-Jacobs bout live Saturday night from T-Mobile Arena in Las Vegas. That figure includes subscribers from the eight markets in which DAZN is available – the United States, Austria, Canada, Germany, Italy, Japan, Spain and Switzerland.
The press release indicated DAZN drew “significant paid subscriptions – both annual and monthly – to deliver against projected revenue targets” from Alvarez-Jacobs. DAZN costs $19.99 to view on a monthly basis or $99.99 for an annual pass ($8.33 per month).
DAZN promoted Alvarez-Jacobs as a pay-per-view level event at a fraction of the typical cost ($70-$100 in HD).
Unlike linear television channels, monitored in the U.S. by Nielsen Media Research, there isn’t an independent auditor that tracts viewership of streaming services. A source familiar with DAZN’s U.S. business indicated, however, that the Alvarez-Jacobs bout was watched via in excess of 600,000 concurrent streams in the United States.
That data would indicate that DAZN has at least 600,000 subscribers in the United States who’ve signed up for at least one month.
DAZN, which launched in the U.S. on September 22, has aggressively signed talent as it attempts to build its brand in the world’s biggest boxing market. Alvarez agreed to an 11-fight, five-year contract in October that could pay the Mexican superstar $365 million.
His fight against Jacobs (35-3, 29 KOs), whom Alvarez (52-1-2, 35 KOs) beat by unanimous decision, was considered a vital event to the long-term success of the platform because DAZN committed nearly $48 million in purses for their middleweight title unification fight.
Alvarez’s purse, according to his Nevada State Athletic Commission contract, was $35 million.
Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.