Advertisement: IBO Boxing

Davis-Nunez Peaked At 594,000 Viewers on Showtime Telecast

by Keith Idec

Gervonta Davis drew the largest viewing audience of his developing career Saturday night.

According to data Nielsen Media Research released Tuesday, Showtime’s broadcast of Davis’ second-round technical knockout of Ricardo Nunez was watched by 594,000 viewers at its peak. Their brief bout drew an average audience of 553,000.

Those figures represented a significant spike in viewership from Davis’ previous performance on Showtime. That fight – a first-round knockout of Hugo Ruiz on February 9 – produced a peak audience of 486,000 and an average audience of 429,000.

davis-nunez-fight (1)

The 24-year-old knockout artist from Baltimore was a heavy favorite over Nunez and Ruiz, but neither fight lasted long enough to build much of an audience. Ruiz also was a late replacement for a well-known opponent, Abner Mares, who suffered a detached retina in sparring.

Nevertheless, Davis’ victory over Panama’s Nunez (21-3, 19 KOs), the mandatory challenger for his WBA “super” 130-pound title, produced the second-highest live viewership for a boxing match in what has been a challenging year for Showtime’s boxing brand.

Only Deontay Wilder’s spectacular first-round knockout of Dominic Breazeale drew more viewers for a Showtime fight in 2019.

A combined peak audience of 990,000 watched Wilder-Breazeale live via Showtime’s linear channel and its streaming service. Wilder-Breazeale averaged 886,000 live viewers combined through TV and streaming.

Five of Davis’ past six fights have been broadcast live by Showtime. The other of those six bouts – an eighth-round knockout of Francisco Fonseca – was part of Showtime Pay-Per-View’s Floyd Mayweather-Conor McGregor broadcast in August 2017.

This was just the second time, though, that Davis (22-0, 21 KOs) headlined a “Showtime Championship Boxing” broadcast. Davis’ victory over Ruiz marked his debut in a Showtime main event.

Davis’ defeat of Nunez also performed well on Showtime’s social media platforms. Clips of his TKO win drew nearly five million views through those platforms by Sunday night.

Prior to the fight, “The Rise,” a three-segment series produced for Showtime’s social media platforms, produced more than 3.5 million views.

Davis-Nunez also attracted a capacity crowd of 14,686 to Royal Farms Arena in Baltimore. Davis fought in his hometown for the first time in six years.

Keith Idec is a senior writer/columnist for He can be reached on Twitter @Idecboxing.

User Comments and Feedback
Comment by PredatorStyle on 07-31-2019

Are those respectable numbers? I think this guy's career is going as planned from a purely business point of view. Obviously his skills are good but nothing special, he is powerful.. Considering how awkward and a bit unpleasant his personality…

Comment by bballchump11 on 07-31-2019

[QUOTE=Truth Serum;19949127]Cant remember when Showtime put on a big headliner. The only Reason I have Showtime is for boxing. Fox doubled those numbers with Caleb and Lee.[/QUOTE] I'm assuming they're waiting toward the end of the year to ramp up…

Comment by Fanofreason on 07-31-2019

[QUOTE=TheCell8;19949045]By Aug 2020, Showtime will be out of boxing business or at the very least on life support. They don't provide any great content IMO, and no one's going to just sign up for boxing. All Showtime exclusive fighters will…

Comment by Truth Serum on 07-31-2019

[QUOTE=Fanofreason;19949128]That’s 550,000 more than Dazn Saturday fights[/QUOTE] I know DAZN has to be hurting the most. The only big fight they have is GGG vs Canelo. Does DAZN do peak viewership or just go off of new subs for that…

Comment by Fanofreason on 07-31-2019

That’s 550,000 more than Dazn Saturday fights

Top Headlines
Team Nakathila: The Least the WBO Should Do Is Sanction Stevenson vs Nakathila for Interim Title Kazeem Sosoye Looks To Shock Francis Chua on February 26 Berchelt: Fans Are Already Desperate To See Me and Valdez Fight Joe Joyce: Usyk Will Be Tough, I'm Fairly Confident I Can Beat Him Darren Tetley vs. Samuel Antwi on Febraury 19 MTK Card Caleb Plant: I'm The Big Dog at 168 - I'm Not Chasing Nobody! Canelo: Munguia Has Potential, But For Now I Don't Want To Face Another Mexican Salita on McGregor Defeat: There Will Be Significantly Less Interest in Boxing Return Ring City To Air 14 Shows in 2021, Migrate To Peacock Streaming Service In 2022 Reymart Gaballo-Emmanuel Rodriguez Rematch Ordered By WBC Sullivan Barrera Dropping To 168, Aims For New Opportunities Pacquiao Now Placed At +2000 To Next Land McGregor Fight Rances Barthelemy vs. All Rivera Tops FS1 Portion of Plant-Truax Card King Petitions To Make Bryan-Stiverne For WBA Title, Charr as 'Recess' Champ Julio Cesar Martinez vs. McWilliams Arroyo To Land On Canelo-Yildirim Show Lee McGregor Very Eager To Get in The Ring With Karim Guerfi Charr Cleared For Travel Visa, En Route To Florida For Title Defense Versus Bryan Stephen Fulton-Angelo Leo: Afterthoughts Keith Thurman: I Don't Know if Danny Garcia Has That Dog in Him Anymore Haney: Ryan Garcia Wants Tank Because He Thinks It’s Easier Than Fighting Me McGregor: There Are No Damn Leg Kicks In Boxing - Pacquiao Fight Was Happening Ex-NBA Guard Kendall Gill To Jake Paul: Come Fight Someone Your Own Size! Coldwell Talks Jordan Gill, Lerrone Richards, Hopey Price, More Haney: Mayweather Training Like He's Fighting a Top Welterweight Warren: Herring-Frampton Is the Kind Of Fight We Like, A Tough, 50/50 Fight Calvin McCord Discusses Career, Future Ambitions, More Stephen Fulton Jr. Took Nothing For Granted In World Title Win Over Angelo Leo Ryan Garcia Teases Potential Pacquiao Showdown As Talks Continue Amado Vargas - The Second of Fernando Vargas' Sons To Go Pro Sergey Kovalev Fails Second Test For Synthetic Testosterone Arum on Fury-Joshua: Hearn Will Send First Draft of Contract on Tuesday Ra'eese Aleem Drops, Batters Victor Pasillas For TKO Win Euro News: Argumedo-Rojas For WBA Title, Sofiane Oumiha, More Ra'eese Aleem: A lot of Fighters in This Division Should Really Be on Notice Rolando Romero Drops, Stops Avery Sparrow in Seven Jake Paul's Trainer Expects Knockout in Three Rounds or Less in Upcoming Main Event Danny Roman: Fulton Proved He Belongs At Top Of 122, He Is Definitely In My Plans Pacquiao On McGregor Loss: Beautiful Thing About The Fight Game, Anything Can Happen Stephen Fulton Outworks Angelo Leo For WBO Title - BIG Gallery Devin Haney: I'll Fight Javier Fortuna Or Jorge Linares Next If Teofimo Ducks Me
Latest Forum Threads