Since 2017, UFC President Dana White has stated numerous times that he intends to enter the world of boxing with his own promotional company - Zuffa Boxing.
In the last few months, White has been making deals with several boxing promoters, like Roy Jones Jr. and Lou DiBella, to stream their non-televised events on UFC Fight Pass.
White came together with Showtime in 2017, for the second largest pay-per-view event in history when UFC superstar Conor McGregor challenged Floyd Mayweather at the T-Mobile Arena in Las Vegas.
White has tried, without success, to sign several top boxers - like four division champion Mikey Garcia.
According to White, he wants to rebuild the sport and elevate the entire industry.
“What I don’t like what [boxing] is doing if how they’re not fighting the best guys out there right now,” White said to CNN.
“They have [Deontay] Wilder and [Tyson] Fury who just fought to a draw in an incredible fight that people loved. The rematch isn’t happening with those two, and neither one of those two are going to fight [Anthony] Joshua. These guys could do a round robin fight, fight each other. You know, both guys could fight Joshua and they’d kill it. They’d make so much money and they would bring so much energy and life back to boxing. But these guys just keep shooting themselves in the foot.”
It will be interested to see what White can put together.
In the last two years, he's been involved in very heated verbal wars with Golden Boy Promotions CEO Oscar De La Hoya, Top Rank CEO Bob Arum, and Showtime Sports head Stephen Espinoza. In several interviews, White vowed to never do business with any of the three.
“I am making all my boxing moves after this summer. When this summer is over, you’ll be hearing a lot about what I’m doing in the sport of boxing,” White said.