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Crawford-Benavidez Does Big Ratings For ESPN

By ESPN

Last night’s Top Rank on ESPN (10:25 p.m. ET to 12:36 a.m. ET) scored three major victories. The overall event delivered a 1.6 metered market rating according to Nielsen, making it the highest-rated boxing telecast in 2018 across all broadcast and cable networks.   The main event, featuring Terence Crawford (34-0, 25 KOs) vs. Jose Benavidez, Jr. (27-1, 18 KOs), averaged a 1.8 metered market, making it making it the year’s highest-rated Top Rank bout and main event on ESPN. It was an electric, full house at the CHI Health Center in Omaha, as hometown favorite Terence “Bud” Crawford, defeated Benavidez Jr. by 12th-round TKO to defend his WBO welterweight world title.
 
The featured co-main event, a battle between Shakur Stevenson (9-0, 5 KOs) vs Viorel Simion (21-3,9 KOs), also delivered big for ESPN, scoring a 1.3 metered market rating, making it the year’s second highest-rated Top Rank on ESPN event. Stevenson, a 2016 U.S. Olympic silver medalist, knocked Simion down three times en route to a first-round TKO in the scheduled 10-round co-feature.

crawford-stevenson_1
 
Top Things to Know

Last night’s entire Top Rank on ESPN telecast averaged a 1.6 metered market rating, making it the highest-rated boxing telecast in 2018 across all broadcast and cable networks and the highest-rated Top Rank on ESPN telecast, behind Pacquiao vs Horn in July 2017

The Crawford vs Benavidez, Jr. main event averaged a 1.8 metered market rating, making it the highest-rated Top Rank bout and main event in 2018. The fight averaged 80% higher rating than the Crawford-Indongo fight in August 2017 (1.0 metered market rating)

Stevenson vs Simion co-main averaged a 1.3 metered market rating, making it the second highest-rated Top Rank fight in 2018, besting Lomachenko vs Linares (1.0 metered market rating, May 2018) which was this year’s highest-rated Top Rank fight until last night

 Last night’s event is ESPN’s second highest-rated Top Rank telecast since ESPN acquired the rights in 2017.

Top Local Markets
Rank  Market     Metered Market Rating
1  Birmingham       11.9
2  Norfolk                5.5
3  New Orleans        4.5
4  Memphis              3.6
5  Kansas City          3.3

User Comments and Feedback
Comment by The Big Dunn on 10-15-2018

Hopefully this means no more putting Crawford on the ESPN+ app. His ability to sell out in Nebraska coupled with the great energy of his crowds should mean he only fights on main ESPN and ultimately PPV.

Comment by P4Pdunny on 10-15-2018

only a good thing for boxing

Comment by CocoonOfHorror on 10-15-2018

[QUOTE=-NAV-;19193444]Alabama game lead in is what helped more than anything.[/QUOTE] True. When Birmingham is by far the highest market share you know the Alabama football game had a lot to do with it, and there werent really any games to…

Comment by kej718 on 10-15-2018

So how many people actually watched it? 1.8 Million?

Comment by champion4ever on 10-15-2018

Yeah personally, I was highly anticipating this fight; Given all the intense hate that both fighters displayed for one another in the build up to it. It definitely piqued my interest as it was a hotly contested and highly entertaining…

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