Canelo Alvarez obviously realizes DAZN’s executives want nothing more than for him to fight Gennadiy Golovkin a third time.

Streaming their third fight to attract subscribers was one of the main motivations for signing Alvarez and Golovkin to nine-figure contracts once HBO stopped broadcasting boxing. Alvarez said during a conference call Thursday, though, that he didn’t feel pressure from DAZN executive chairman John Skipper or anyone else affiliated with that streaming service to agree to box Golovkin again once the Mexican icon made it clear that high-profile fight doesn’t interest him.

The 29-year-old Alvarez stated that the delay in making the fight he preferred, an upcoming showdown with WBO light heavyweight champ Sergey Kovalev, had nothing to do with anyone trying to convince him to face Golovkin instead. Those negotiations became complicated, according to Alvarez, because Kovalev had to satisfy multiple promoters with which the Russian veteran is affiliated before their deal could be completed.

“More than any pressure, what was happening was that the [Kovalev] fight was getting complicated, because there were other interests involved,” Alvarez said through a translator. “But pressuring me? No. I always know what I want, and what I want is what I’m doing now. They may have wanted the GGG fight, but like I said before, he represents no challenge for me. So, I didn’t feel any pressure.”

DAZN signed Alvarez to an 11-fight contract a year ago that could become worth $365 million. Nowhere in that contract, however, does it stipulate that Alvarez must fight Golovkin again.

Alvarez gave Golovkin his lone professional loss a year ago, when he beat his rival by majority decision in their 12-round rematch at T-Mobile Arena in Las Vegas. Their first fight resulted in a controversial split draw two years ago at T-Mobile Arena.

Alvarez (52-1-2, 35 KOs) will jump up two weight classes to challenge Kovalev (34-3-1, 29 KOs) on November 2 at MGM Grand Garden Arena in Las Vegas.

Once Alvarez refused to fight him, Golovkin (40-1-1, 35 KOs) embraced an opportunity to win back the IBF middleweight title that was stripped from him in June 2018 for fighting Alvarez, rather than making a mandatory defense against Sergiy Derevyanchenko. The Kazakhstan native edged Derevyanchenko (13-2, 10 KOs) by unanimous decision October 5 at Madison Square Garden in what was a definite “Fight of the Year” candidate.

A rematch versus Ukraine’s Derevyanchenko is warranted due to the competitive, entertaining nature of their 12-round battle. Golovkin remains open, however, to squaring off against Alvarez a third time if Alvarez changes his mind.

“Everything is ready,” Golovkin told DAZN’s Chris Mannix right after defeating Derevyanchenko. “Just call to Canelo. If he says yes, let’s do it.”

Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.