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Broner-Vargas Telecast Peaked at 891,000 Viewers on Showtime

By Keith Idec

Adrien Broner hasn’t been able to win a fight decisively since he stopped Ashley Theophane two years ago.

Broner still won the ratings game yet again Saturday night. Nielsen Media Research revealed Tuesday that Showtime’s telecast of Broner’s majority draw with Jessie Vargas was watched by a peak audience of 891,000 and averaged 782,000 viewers.

That marked the third straight Broner bout that attracted a peak audience of at least 859,000 viewers for Showtime.

broner-vargas-fight (32)

The polarizing Broner’s previous fight – a 12-round, unanimous-decision defeat to Mikey Garcia on July 29 – drew a peak viewership of 937,000 and an average viewership of 881,000. Five months earlier, Broner’s split-decision victory over Adrian Granados also produced strong ratings (peak: 859,000; average: 779,000).

The bout between Cincinnati’s Broner (33-3-1, 24 KOs, 1 NC) and Las Vegas’ Vargas (28-2-1, 10 KOs) was the main event of a tripleheader Saturday night.

Only one fighter, WBC heavyweight champ Deontay Wilder, consistently draws better ratings for Showtime than Broner.

Wilder’s last appearance – a 10th-round knockout of previously unbeaten Luis Ortiz – was Showtime’s highest-rated fight in more than three years. The broadcast of that highly anticipated bout peaked at 1.2 million viewers and averaged 1.1 million.

That was Showtime’s most-watched boxing match since Wilder beat Bermane Stiverne by unanimous decision to win the WBC title in January 2015 (peak: 1.34 milllion; average: 1.24 million).

Immediately before the main event between Broner and Vargas on Saturday night, a peak audience of 572,000 watched Jermall Charlo knock out Hugo Centeno Jr. in the second round. The Charlo-Centeno contest was watched by an average of 545,000 viewers.

Charlo knocked Centeno flat on his back with a crushing left hook and Centeno couldn’t get up. Houston’s Charlo (27-0, 21 KOs) won the WBC interim middleweight title by beating Centeno (26-2, 14 KOs, 1 NC), of Oxnard, California.

The opener of Showtime’s three-bout broadcast – Gervonta Davis’ third-round knockout of Jesus Cuellar – peaked at 527,000 viewers and averaged 460,000. Baltimore’s Davis (20-0, 19 KOs) dropped Argentina’s Cuellar (28-3, 21 KOs) three times on his way to winning the WBA’s “super” 130-pound championship.

EDITOR’S NOTE: The original version of this story posted noted that the peak viewership during the Broner-Vargas main event was 869,000 viewers. That was the peak audience during the actual bout. Viewership went up to 891,000 just before the decision was announced.

Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.

User Comments and Feedback
Comment by Fire4231 on 04-25-2018

[QUOTE=Motorcity Cobra;18703317]I think he meant Rodney King[/QUOTE] I agree, that makes more sense. Just that AB should know those are two Kings you really don’t want to confuse.

Comment by The Big Dunn on 04-24-2018

[QUOTE=Sid-Knee;18703369]Your resume is what you did do, not what you didn't. Anyone can lose.[/QUOTE] I think your resume is your wins and losses. They both factor in. Broner’s losses outweigh his wins imo which is why I don’t consider him…

Comment by BLACK KNOT on 04-24-2018

[QUOTE=The Big Dunn;18702332]Huh?? dude is 25-0 below 130 and 8-3-1 above 130. He may not have a "signature" win but that is just BS some NSB posters have come up with. He has a solid resume and has fought tough…

Comment by Sid-Knee on 04-24-2018

[QUOTE=Randall Cunning;18702442]Every single time theres one of these threads people are going on about whats on the over channel, someone will find something. "Joshua only sold 1mil PPVs, X Factor was on the other channel"[/QUOTE] Haha, that's what I was…

Comment by Sid-Knee on 04-24-2018

[QUOTE=The Big Dunn;18702417]what? Broner's resume is solid as it gets. He's fought good comp at the lower weights and tough guys as he moved up. Now we can argue if he didn't get some favorable scores from judges, but he…

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