by David P. Greisman
If there were any merchandising gimmick that could be capitalized on for an Adrien Broner fight, then it would have to be a brush.
A brush, of course, is what Broner’s team members bring to his hair before and after his fights. It’s become such a trademark of the former junior lightweight titleholder that he infamously once put together a YouTube video in which he anthropomorphized his brush and made it speak to the camera.
Yes, really.
And yes, really, there are brushes for sale at Boardwalk Hall in Atlantic City, N.J. The sign at the merchandise stand says “ADRIEN BRONER BRUSHES,” though in reality they’re not at all affiliated with the fighter. They’re Diane Professional 100% Palm Boar Brushes, and a cursory Google search shows that you can get them for about $4.
They’re being sold for $20 at Boardwalk Hall.
Yes, really.
But as of 9:45 p.m. on Saturday evening, not a single person had bought a brush, according to Steve Dessner, who mans the merchandise booth at the arena.
There were 20 brushes to begin with. There were 20 brushes remaining.
There also were Adrien Broner shirts that also had a small drawing of a brush on the left sleeve. A couple of those had sold, Dessner said.
David P. Greisman is a member of the Boxing Writers Association of America. Follow David on Twitter @fightingwords2 or send questions/comments via email at fightingwords1@gmail.com
