By Steve Kim
Roc Nation Sports is promoting this weekend's bout at the Barclay Center in Brooklyn, New York featuring Miguel Cotto's defense of his WBC middleweight title versus Daniel Geale that will be televised by HBO. On June 20th, Roc Nation Sports will have Andre Ward facing Paul Smith at the Oracle in Oakland, California.
It will be the kickoff of their deal with BET( Black Entertainment Television).
"We're going to be promoting up to nine events over eighteen months on BET, Saturday night shows predominantly, we'll do Friday night also," said David Itskowitch, the COO of Boxing for Roc Nation Sports. "We're actually working on our upcoming schedule now."
BET is a network aimed largely at the African-American audience. It's estimated the network is found in over 90 million homes.
"It's a great platform that has never done boxing before so it's a clean slate and we get to work with them to create something new. It's very exciting,"said Itskowitch.
Steve Kim is the news editor for BoxingScene.com.