By Mark Vester

Golden Boy Promotions president Oscar De La Hoya is still involved in ongoing talks to sign hot Mexican welterweight prospect Saul "Canelo" Alvarez. De La Hoya told ESTO that signing Alvarez is one his priorities for 2010.

De La Hoya revealed to the paper that Golden Boy is going to target the Mexican market by promoting shows in Mexico with Ricardo Maldonado as the man in charge.

"We are working with Ricardo and he's going to be our promoter in Mexico. Golden Boy Promotions and Ricardo Maldonado have created a strategic alliance to start promoting Mexican boxers. This was always my dream, to promote and have a company that has a presence in Mexico, so we invited the best promoter and that is Ricardo Maldonado. We are talking about what we will do this year," De La Hoya said.

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