

Turki Alalshikh of Saudi Arabia’s Riyadh Season has announced a sponsorship union with Japan’s undisputed junior featherweight champion Naoya Inoue that has a reported value of $19 million.
Details of whether it will take some Inoue fights to Saudi Arabia, the U.S. or elsewhere is speculation for now, with some even close to Inoue unsure how the connection will shape Inoue’s future fight schedule.
Inoue will continue in the 122-pound division for a Christmas Eve defense in Tokyo against Sam Goodman and there’s been talk of an April fight in Las Vegas against countryman and bantamweight champion Junto Nakatani.
As Alalshikh has made undisputed title fights in the heavyweight and light heavyweight divisions, the potential for major fights in this arrangement is stark.
Some candidates in that scenario could include junior bantamweight champion Jesse “Bam” Rodriguez, featherweight title fights and perhaps mega-bouts up at lightweight.
Fights at 135lbs bouts might be a bridge too far, but Alalshikh has sought before to create “fantasy” fights, including his push for a bout between four-division champions Canelo Alvarez (168lbs) and Terence Crawford (154lbs).
The expectation may be that Inoue can take the Riyadh Season ambassador sponsorship role and expand the reach by fighting in a market like China, where Alalshikh has previously said he wants to go in the near future.

Lance Pugmire has been a full-time boxing writer for nearly 20 years, serving now as BoxingScene’s U.S. Senior Writer and assistant producer for ProBoxTV’s “BoxingScene Today.” Pugmire capped a near 20-year career at the Los Angeles Times (sports investigations, NHL/MLB beat work, law enforcement/courts and boxing/UFC) to join The Athletic, and then USA Today. Pugmire’s stint at The Times started with the first Israel Vazquez-Rafael Marquez fight and the Oscar De La Hoya-Floyd Mayweather Jnr then-record pay-per-view, leading through a slew of ringside assignments at major bouts, including Mayweather-Pacquiao, Mayweather-Canelo and the Canelo-Golovkin trilogy. Lance’s appreciation for boxing is rooted in his admiration and appreciation for the fighters, gladiators who have proven to be the most forthcoming and candid of all the athletes he has interviewed over a career dating to 1990. Lance was honored to be named the 2022 winner of the Boxing Writers Association of America Nat Fleischer Award for career excellence and he’s collected many BWAA writing awards in categories ranging from breaking news to deep-dive long features.