

By TMZ Sports
After months of negotiations, Gennady Golovkin's promoter says the Canelo Alvarez fight NEEDS to happen ... saying both sides want it done, and there's just way too much money to be made.
We spoke with GGG's promoter, Tom Loeffler of K2 Promotions, who says he's been in serious talks with Golden Boy Promotions President Eric Gomez about getting a date set for this September ... as long as Alvarez doesn't lose to Julio Cesar Chavez Jr. on May 6th.
As far as venues go ... Loeffler says there's a ton of options -- including Madison Square Garden and T-Mobile Arena and Cowboys Stadium.
Another sticking point to overcome, if Canelo wins in May, is Golovkin's plan to fight in June in Kazakhstan - which Golden Boy CEO Oscar De La Hoya is not in favor of GGG doing.
“We’ve been talking to Golden Boy about doing the Canelo fight. That’s arguably the biggest fight in the sport of boxing. Canelo has a tough fight himself against Chavez Jr. on May 6th, so we have to see out how that fight goes. If we can make that fight, and from all indications that I have from Golden Boy - they want to do it in September this year if Canelo wins," Loeffler said.
"I think [the fight will happen], because that’s such a big fight and the financial pot is so large. That's one of those fights that has to happen. The public is demanding it. The media want it. Canelo vacated the WBC title last year - but my discussions with Eric Gomez of Golden Boy, they've always said they want to fight in September of this year so now we’re coming up to that point,” said Loeffler.
"When I get back to LA I will start speaking with Eric again. But again, we can get everything together and if Canelo doesn't win.. it's like I was saying the other day, if Gennady doesn't win [against Daniel Jacobs then] it doesn't matter what I put together. We're going to try to put this fight together for the fans.
As far as the venue, Golden Boy and Canelo are in charge of selection.
"That's one of the things that we agreed upon, that Golden Boy can pick the location. Gennady doesn't care where we have that fight," Loeffler said.