

By Victor Salazar
New York - The path of Gennady Golovkin’s (35-0, 32 KO’s) stardom in the United States started in 2012 when he headlined his first HBO card in Verona, New York. He knocked out Grzegorz Proksa.
Since then it’s been knockout after knockout in front of sold out venues all across the United States in places like The Theatre at Madison Square Garden, The StubHub Center, The Great Western Forum, and even selling out the main room in Madison Square Garden.
Now Golovkin takes his knockout streak to England when he faces Kell Brook (36-0. 26 KO’s) on September 10th at an already sold out O2 Arena in Manchester. The architect of Golovkin’s rise to stardom is the managing director of K2 Promotions, Tom Loeffler - who explained why Brook was chosen to come up in weight to fight Golovkin
“We were set on going to the O2 arena,” Loeffler told BoxingScene.com. “Chris Eubank Jr. said no, Billy Joe Saunders said no, and when Eddie Hearn told Brook about the deal, Kell accepted the same deal that Eubank declined in two hours. We literally just removed Eubank’s name from the contract and put Brook’s, it was that simple.”
Though the fight has received much criticism, Loeffler expects the matchup to do well business wise because both fighters are undefeated and considered pound for pound best in the sport.
“The matchup is what the fans are reacting to,” explained Loeffler. “It’s a a marketable fight with two undefeated champions, both don’t know how to lose. It’s not a unprecedented move for a welterweight to move up and fight a middleweight.”
Loeffler also thinks the size is vastly overstated.
“If you’re going to ask him about fighting a welterweight, then yeah but we have exhausted all of our options at middleweight. He’s a huge welterweight himself and he was killing himself making 147. There are a lot of guys who fight 20 pounds above their weight class. So on fight night I don’t think you’re going to see a big difference in the ring.”