Loeffler Discusses Gennady Golovkin's PPV Future

By Steve Kim

Gennady Golovkin's bout this Saturday night from the Madison Square Garden against David Lemieux is his first on pay-per-view. Expectations are rather modest for this venture , but it's clear that the goal from K2 Promotions is to establish 'GGG' as the next pay-per-view franchise as the business transitions from the Floyd Mayweather/Manny Pacquiao era.

The question is, will the majority of Golovkin's future fights be on pay-per-view should he come out victorious against Lemieux?

"I think it depends on the opponent," said Tom Loeffler, the managing director of K2 Promotions.

"It's clear he won't be able to fight a champion every fight. It really depends on the level of the opposition. That's really where our goal was - the higher profile fights to put on pay-per-view and if he has to make a mandatory title defense or fights in-between, those will be on HBO."

This bout is a unification tilt with Golovkin (33-0, 30KOs) coming in with the WBA and IBO belts, and Lemieux (34-2, 31KOs) with the IBF title.

"I think it's a great combination, still keeping him in front of the HBO audience and we also want to continue with our structure of having him fight internationally once a year because we want to keep him in front of the European market, over-the-air prime time and that's what a lot of people have missed is our structure of not only building him in the U.S. but building him internationally."

It has been customary for Golovkin to fight in Monte Carlo the past few years. On February 21st, he stopped Martin Murray in eleven rounds in his latest outing in Monaco.

Steve Kim is the news editor for BoxingScene.com.