By Ruslan Chikov

The CEO of the Klitschko brothers promotional operations in Eastern Europe, Alexander Krasyuk, says British heavyweight David Haye must fight Wladimir or Vitali Klitschko, or the entire boxing world will view him forever as a coward. Haye has been calling out both brothers for two years. Now a fight with either brother is at his feet and Haye has gone silent.

Both Wladimir, the WBO/IBO/IBF champion, and Vitali, the WBC champion, want to snatch away Haye's WBA belt. Wladimir will defend his titles against Alexander Povetkin on September 11 in Germany. Vitali has yet to finalize a fall opponent.

"If Haye wants to be viewed as the real champion, he has to take a fight with a Klitschko. Otherwise, the entire boxing community, and not only those in boxing, will view him as a coward. He can take his time hiding or try to find excuses, but in order to prove that you are the best, you have to fight with the best. And the best heavyweight champions are the Klitschko brothers. And if Haye will not fight with them, he will never be the real champion," Krasyuk was quoted by Golzka.