Dallas Cowboys owner Jerry Jones is planning to make a big financial run to secure the fall mega-fight between Mexican superstar Saul "Canelo" Alvarez (49-1-1, 34 KOs) and IBF, IBO, WBC, WBA middleweight champion Gennady "GGG" Golovkin (37-0, 33 KOs).
He wants to reach a deal with Golden Boy Promotions (for Canelo) and K2 Promotions (for Golovkin) to stage the fight in Arlington at AT&T Stadium.
Canelo fought at the venue last September, when he drew 51,240 fans - breaking the venue's previous record of 50,994 for a boxing event established by Manny Pacquioa vs. Joshua Clottey in 2010.
For the fight last fall, Canelo knocked out Liam Smith to capture the WBO junior middleweight title. Smith was a completely unknown fighter to the American and Mexican audience, but that didn't stop Canelo from generating big business at the venue.
Jones is confident that Canelo vs. Golovkin can lure in 100,000 fans - a crowd to rival last month's blockbuster between Wladimir Klitschko and Anthony Joshua, which saw 90,000 fans pack Wembley Stadium in London.
Canelo vs. Golovkin was officially announced last Saturday night in Las Vegas, and is set to take place on September 16th as part of Mexican Independence Day weekend.
Jones will get some heavy competition for the event, as the MGM Grand in Las Vegas, Madison Square Garden in New York City, and several overseas venues are already making moves to pick up the fight.
“The idea of Canelo and GGG fighting before 100,000 screaming Hispanic-Mexican fans is exciting,” Jones said in a video produced by ESPN. “We should very much be in the hunt because of the great interest in boxing in this area, certainly the proximity to Mexico.”
The frontrunners will likely come down to Texas and Las Vegas. Canelo has headlined seven times in Vegas, and fought there several times as a featured attraction on Floyd Mayweather's pay-per-view undercards. He also sold big for his three headline events in Texas.