Promoter Eddie Hearn, who recently signed heavyweight Hughie Fury to a promotional contract, is matching the boxer tough in his first outing with the Matchroom brand.
On August 31 at the O2 Arena in London, Fury will face former WBA world champion Alexander Povetkin in a high stakes showdown.
Fury vs. Povetkin has been placed in the undercard of the WBC, WBA, WBO lightweight title clash between Vasiliy Lomachenko and Luke Campbell.
Hearn spoke to former unified champion Anthony Joshua, who last fall stopped Povetkin, and he was very intrigued by the match.
"I spoke to Anthony Joshua about this fight - he is fascinated by it," Hearn said to Sky Sports. "He boxed Povetkin so knows it is a dangerous fight but we know Hughie can move, and be slick, and be elusive.
"Hughie will have to come through fire in this fight to win but, if he does, the rewards are huge. It is a great gamble. It was never our intention to put Fury into a fight like this but it appeared. The opportunity arose, and he and Peter took it.
"They believe they can beat Povetkin and, if they do, they catapult themselves into a position to challenge for world titles quickly and become a major name in the division."
Fury has two defeats on his record, with a pair of twelve round decision losses in his two biggest fights, against Joseph Parker and Kubrat Pulev.
"He went from fighting Parker at 22 years of age, to going to Bulgaria to fight Pulev at 23, to signing with us and jumping straight into the Povetkin fight," Hearn said.
"That shows you his belief. You can't underestimate Povetkin. One [wrong] move and you get your head taken off. In the heavyweight division one punch ends it all. In the blink of an eye, you're gone. We would have the right to challenge anyone and that's what I like. I believe I am the best and I want these big names."
