Eddie Hearn, promoter for former two-time heavyweight champion Anthony Joshua, does not see an issue with the increased pay-per-view price for the upcoming rematch with Dillian Whyte.
On Thursday, it was announced that Joshua and Whyte would collide in a rematch on August 12 at the O2 Arena in London.
The fight will be carried on DAZN Pay-Per-View in the UK and Ireland, while other parts of the world will have the capability to watch the fight as part of their DAZN subscription package.
British fans are not pleased with the set price of £26.99.
Some have compared the price point to last year's world title fight between Tyson Fury and Whyte in April 2022, which cost £24.95 - before a crowd of 94,000 at Wembley Stadium.
Hearn does not see a problem with the pricing and explained that other recent fights were more expensive.
"Different broadcasters, firstly. All broadcasters have a different pay-per-view price. There will be a fantastic undercard that will be announced at the press conference on Monday," Hearn told Talk Sport.
“I think the last pay-per-view, I think it was Oleksandr Usyk, I think it was £29.99. Something like that? It is always around £24, £26, pay-per-view is pay-per-view. We have been there a million times. This fight is pay-per-view on any platform. The fact that it is on DAZN, it will be available on Sky as well and obviously, Talk Sport will be carrying it. It is a massive fight. It will have a massive undercard. We could have done it in a stadium, tickets go on sale next week. Good luck and we look forward to seeing you there.”
Joshua was last seen in action back in April, when he picked up a twelve round unanimous decision over tough contender Jermaine Franklin.
