By Rick Reeno
There is going to be some new blood in the British market. Golden Boy Promotions CEO Richard Schaefer told BoxingScene.com that his company is planning to stage events on a regular basis in Europe. The overseas brand will be called "Golden Boy Europe."
In the next couple of weeks, Schaefer will fly to the UK to get the ball rolling. The office for Golden Boy Europe will be based in London, England. AEG, who own the Kings, the Galaxy, Staples Center, and a minority percentage of Golden Boy - will be involved in the overseas operation. London's O2 Arena is among the many venues AEG operates.
Two fighters under Golden Boy's promotional banner, heavyweight David Haye and former two-division champion Ricky Hatton, have established their own promotional companies in Europe, and both of them have built up healthy stables of young talent. Golden Boy Europe will co-promote events with both Hayemaker Promotions and Hatton Promotions.
"We are establishing Golden Boy Europe out of London together with our partners AEG, and we'll do regular fights in England with AEG, and David Haye and Hatton's group as well. I have a great relationship with [British television network] Sky," Schaefer told BoxingScene.com.