By Steve Kim
Being that this weekend's bout against IBF middleweight titlist, David Lemieux, is Gennady Golovkin's first foray into the pay-per-view realm, the decision was made to price this as affordably as possible.
A retail price of $49.95 was set( plus the usual $10 fee for the HD broadcast) for this card which takes place at the Madison Square Garden on Saturday night on HBO Pay-Per-View.
With neither Golovkin - who holds the WBA and IBO titles coming in - or Lemieux making Floyd Mayweather-type money, the break even point for this promotion is modest.
"Anything over 200,000 buys is considered a success and HBO is very optimistic on the numbers that their projecting,"explained Tom Loeffler, the Managing Director of K2 Promotions.
The way the pay-per-view model is set up, approximately half of the money that is raked in from an event, is split between the cable and satellite industry and the promotion. At 200,000 buys, that would be around $5 million for each side.
"If HBO didn't believe in this event they would've never agreed to put it on the pay-per-view platform,"continued Loeffler.
"From the beginning, having Gennady on the show versus another champion in Lemieux - and both have very dynamic personalities - David brings a lot of punching power with him and a lot of momentum with and so that's a great combination and then you have 'Chocolatito'( Roman Gonzalez) and Brian Viloria as one of the best co-features we've seen in a long time.
"So I think it's the whole combination and we really see there being a tangible excitement for the show."
Steve Kim is the news editor for BoxingScene.com
