WBC heavyweight champion Tyson Fury believes that he can generate significant damage to promoter Eddie Hearn, and Matchroom Boxing, by defeating their company star - WBA, WBO, IBF, IBO champion Anthony Joshua.
Their respective teams are eager to match them in a two-fight series in 2021.
Fury is promoted by Hearn's main domestic rival, Frank Warren.
Fury will first make a contracted defense in a trilogy fight with Deontay Wilder. The fight, initially targeted for July, is now going to land near the end of the year. Back in February, Fury dropped and stopped Wilder in seven rounds to capture the WBC title.
Joshua has to overcome a mandatory defense to the IBF's top rated contender Kubrat Pulev. The British star was in action last December, when he picked up a twelve round decision over Andy Ruiz to reclaim the heavyweight crown.
At the moment, neither title fight has a concrete date or location, due to the coronavirus pandemic.
Should the champions both win, their teams will attempt to reach an agreement to have them fight next year.
Over the years, Fury has taken more than his fair share of verbal shots at Hearn.
He views Joshua as the only pay-per-view star of Hearn's company. And he predicts that another crushing defeat will end Joshua's status as the big-time pay-per-vie star for Matchroom.
"The fact is, if you take Anthony Joshua out of Matchroom, then they don’t really have a great deal of anything," Fury said.
“I know they have some other fighters but the cash cow for them, on the pay-per-views, is Joshua and if you take him away there is not much left.
“They have some champions, good guys and prospects but not PPV stars. If he gets beat - which they know he will - then it almost puts an end to their big-time promoting.”