
By Frank Warren
A FEW years ago a Briton challenging for the WBC super-middleweight title would have been big news.
Joe Calzaghe, Nigel Benn, Robin Reid and Richie Woodhall have all held the belt.
So has Carl Froch, and he will attempt to regain it in Helsinki today against Arthur Abraham.
It will be a real fight - you couldn't compare it with Haye-Harrison - but has got a fraction of the publicity. Despite being a world-class talent, Froch has a low profile.
You have to wonder why but, refreshingly in this sport, Froch has been loyal. It's a great shame he is not better known because he's been in some cracking wars.
His clash with Jean Pascal, when he won the title, was a contender for best fight of 2008. And scraps with Mikkel Kessler and Jermain Taylor have been no less thrilling.
With his low guard, Froch does take punishment though and there is a danger his career could be about to catch up with him.
On paper, you've got to fancy Froch to beat Abraham. The German held the IBF middleweight title for a long time but has only recently moved up a division. Froch has been established at 168lbs for his whole career.
A good big 'un always beats a good little 'un - unless that big 'un has taken too many hard fights in his career.
Abraham tends to wear down opponents, but I don't know if he hits hard enough to beat Froch.
The fight is in Finland because Froch wanted a neutral venue. It's part of Showtime's Super Six tournament - there have been good fights, but it's taken too long to reach a climax.
At the moment Andre Ward - the USA's 2004 Olympic champion at light-heavy - is favourite to win. The show has made him a star and America should be grateful. They don't have much else boxing-wise to boast about.
THE BBC has invited a number of boxers and promoters - including me - to their Sports Personality of the Year.
But why should we go when the Beeb TV executives show no interest in boxing? The radio guys do a fantastic job but their TV pals snub the sport.
MANNY PACQUIAO'S PPV fight with Antonio Margarito generated £64million.
Now Sergio Martinez is after Pacquiao - at middleweight - after he KO'd Paul Williams to prove he's the best in the world at 160 pounds.
Give Manny a break!
Next up people will want to see him fighting one of the Klitschkos. Hmm, now there's a thought...
IT was 24 years ago that Mike Tyson beat Trevor Berbick to lift the heavyweight world title - one of his greatest displays.