By Keith Idec

Oscar De La Hoya is less concerned these days than he once was with the Floyd Mayweather Jr.-Conor McGregor fight cutting into the business that can be done by the Canelo Alvarez-Gennady Golovkin showdown his company is promoting.

Alvarez’s promoter has been encouraged by differing fan and media reaction recently to those two pay-per-view events. Before Mayweather-McGregor was officially announced for August 26 at T-Mobile Arena in Las Vegas, De La Hoya went as far as to post an open letter to fans on Facebook, in which he implored them to ignore the Mayweather-McGregor spectacle.

The long-awaited Alvarez-Golovkin middleweight title fight will take place three weeks later, September 16, at T-Mobile Arena. Mayweather-McGregor ($100) will cost roughly $25 more to watch in HD than Alvarez-Golovkin ($75), but is considered a financial threat to Alvarez-Golovkin because it’ll take place first and just three weeks earlier.

During a conference call Tuesday to promote Alvarez-Golovkin, De La Hoya reiterated that Mayweather-McGregor isn’t “a real fight.” Las Vegas’ Mayweather (49-0, 26 KOs) is 40 and hasn’t fought since September 2015, but Ireland’s McGregor (21-3, 18 KOs in MMA) will make his professional boxing debut against an opponent considered the best boxer of this generation.

“We’re concentrating on our fight,” De La Hoya said during a conference call Tuesday. “We’re concentrating on our event, our fight. Obviously, we have the real fight. We have a serious fight. It’s a serious fight, a serious event, two of the best fighters fighting each other. And I think the fans have recognized that.

“They’ve recognized that and so have the sponsors and a lot of media people. They’ve recognized that this is the real fight. This is the fight that they wanna be at. This is the fight that they wanna see. A clear indication is we sold out in 10 days. And I feel that fans are recognizing that this is the fight that’s the real fight. And that’s what they want.”

Mexico’s Alvarez (49-1-1, 34 KOs) and Kazakhstan’s Golovkin (37-0, 33 KOs) will fight for Golovkin’s IBF, IBO and WBA middleweight titles. Alvarez has repeatedly stated that he won’t fight for the WBC title Golovkin owns.

Keith Idec is a senior writer/columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.