
By Steve Kim
It was announced earlier today that Golden Boy Promotions had re-signed Mexican superstar Saul 'Canelo' Alvarez to a multi-fight, multi-year extension . Alvarez, is scheduled to face Miguel Cotto for the WBC middleweight title on November 21st at the Mandalay Bay in Las Vegas.
To the head of Golden Boy, Oscar De La Hoya, this signals in a new era of boxing.
"This is what I can tell you,'Canelo' is the best and he's the future, the Mayweather era has been the worst era in the history of the sport because it's been all about business, it's been all about meaningless fights, it's all about boring fights," he opined, rather bluntly.
"So signing 'Canelo', putting together 'Canelo-Cotto and (Gennady) Golovkin-(David)Lemiuex, we're closing a chapter - the Mayweather chapter - and beginning the 'Canelo' chapter.
"So we're going to bring back that passion, we're going to bring back that excitement to boxing. The way it was when I was fighting, the way it was when Julio Cesar Chavez was fighting, Sugar Ray Leonard," De La Hoya continued.
Speaking of Mayweather, who takes on Andre Berto tomorrow night at the MGM Grand, will 'the Golden Boy' be ordering the pay-per-view?
He says - "I will be setting up my outdoor theater....and watching Disney movies with my kids."
Steve Kims is the news editor for BoxingScene.com