Carl Froch is out to prove he is the best of British on Saturday night.
The WBC super-middlewight champion takes on Glen Johnson in Atlantic City in the semi-finals of the Super Six series, live on Sky Sports.
Froch knows victory will set up a final unification showdown with unbeaten WBA boss Andre Ward but insists he is looking beyond the result and is out to put on a show.
The Nottingham may not get the same headlines as fellow world champions David Haye and Amir Khan but with a whole new audience watching on, knows he has the chance to show the British public what they have been missing.
"I'm the most exciting British fighter we've got," he said.
"I'm involved in fight of the year nearly every time I fight because I put it all on the line; I don't look to go in and nick a decision and run and hold and keep out of the way.
"I look to defend my title and do it in style, mano y mano (man-to-man). I'm a very proud warrior and with that mentality comes great fights - especially when I'm in with opponents that mean business and I've been fighting guys that mean business for my last five or six fights.
"Fight fans should look forward to some great fights with me."
Froch's recent resume is testament to that warrior spirit.
His last five fights have been for the WBC title he has won and lost and all of them have been against top-ranked opponents.
The loss to Mikkel Kessler in April last year remains the only blemish on his 28-fight record and stands alone surrounded by impressive, all-action wins over Arthur Abraham, Andre Dirrell, Jermain Taylor and Jean Pascal.
Froch has spent two years in the television wilderness and has had more mainstream exposure in the United States than in Britain.
But his move to the Matchroom promotional stable has changed all that. The Johnson fight will mark his return to Sky Sports but more importantly, he says, pave the way for him to become a household name at the back-end of a professional career that saw him become British champion in only his 10th fight.
He has long been the number one domestically, seeing off the threats of Robin Reid, Tony Dodson and Brian Magee in the process and has been one of the stand-out performers in the Super Six series.
He fully expects to beat 42-year-old Johnson, who has only been stopped by Bernard Hopkins in his 67-fight career to book his place in the final.
And win or lose against Ward, Froch says there will be even more to come, back on home soil.
"I've always said that boxing is a 10 to 12-year career and I've been a pro for nine years now," he said. "I've surprised myself because I feel really strong right now and I do the weight really easily.
"If I was trying to be realistic now I'd say five more fights. I've got this fight with Glen Johnson then the Super Six final providing I do the business against Johnson - which I am aiming on doing, let me tell you - then after that, maybe three more, but then again, maybe five more, let's see how we go.
"There's no reason why it can't be seven actually, get the Super Six out of the way then have five proper big fights, world championship fights here in Britain."