Barry Hearn, the founder and president of Matchroom Sport, insists the company’s efforts – led by his son Eddie Hearn – to secure a British venue for the Anthony Joshua-Tyson Fury heavyweight showdown could have detrimental effect on Matchroom’s future.

Regardless, the 78-year-old is behind the cause.

Joshua, Matchroom’s client, signed a contract earlier in the year to face Fury in the UK. Yet there have been significant moves from Sela and Netflix to stage the all-British contest in America – reportedly in a deal brokered by TKO’s Dana White – to ensure a greater worldwide audience.

It is understood that Fury’s contract did not stipulate the UK as the location.

The plans, specifically those to put the bout inside New York’s Madison Square Garden on November 20, have for now been rejected by Joshua who wants the terms of his original contract to be adhered to.

“We are working our socks off to bring this fight to England against all the odds,” Hearn told IFLTV. “We’re up against Netflix, a 330-billion-pound company. We’re up against TKO, Dana White whoever he might be in his own world, and we don’t give a monkey because we are there to represent, not just Anthony Joshua, but the British boxing public.

“We want this fight in Wembley.”

Eddie Hearn, who has promoted Joshua since he turned professional in 2013, for a long time said the fight could happen in America if new terms were agreed. However, more recently, he has stated that is now Joshua’s wish that the fight takes place in the UK.

Last week, Hearn confirmed that talks had reopened regarding Wembley Stadium in London as a potential venue. The major stumbling block there, however, is the existing 11pm curfew. To appease the event’s financiers the fight would have to start significantly later than that.

Fury has on more than one occasion suggested that Joshua is running from the contest and hiding behind the location as excuse.

“Now, I can’t say it’s a guarantee we’re going to do it,” Hearn continued. “What I will say is, unlike other fighters that might be involved in the main event, we’re fighting for a cause. We’re not just jacking in and calling everyone a ‘pussy’. We are fighting where it really matters.

“We’re not talking about fighting, we are fighting. We’re gambling the future of our company [because] we’re upsetting Saudis, we’re upsetting Netflix, we’re upsetting TKO and we don’t give a monkey because we’re fighting for what’s right.

“If the British fight fans don’t appreciate that then they’ve lost a real champion in Eddie Hearn. I’m biased because he’s my son, but I know what’s right. This fight belongs to Wembley and we’re doing everything in our power to make it there – at the risk of not having the fight at all.

“We’re so lucky to have the 100 per cent support of Anthony Joshua… he says ‘Wembley [or somewhere in England] deserves this fight.’ We’ve waited 10 years.

“I don’t want to swear [but] it’s fuck all to do with the Americans.”