Abdullah Mason-Albert Bell viewing figures peaked at 820,000 according to TNT

If the viewing figures released via TNT Sports for the July 4 Abdullah Mason-Albert Bell event are accurate, then the appeal of boxing in the US would appear alive and well.

The card, which was delivered by TNT, DAZN and truTV, is reported to have peaked at 820,000 viewers with 661,000 average viewers. The source for the figures is Neilson Media Research with all data coming from the organization’s National TV Toolbox.

The numbers get even higher when clocking up the audience from the entire event. According to the TNT press release, the pre-fight press conference, the weigh-in, the fights, and the pre- and post-fight shows, collectively reached “more than 3.2 million viewers” across the three platforms.

Throw in social media figures and the numbers get even more impressive: “Across TNT Sports and DAZN social platforms on Instagram, Facebook, X, TikTok and YouTube, fans embraced the event at scale, generating 139.7 million impressions, 108.1 million video views and 5.2 million engagements.” According to TNT, that makes it the most engaged “non-PPV” boxing event of the year.

In a dramatic contest, Mason rallied down the stretch to halt Bell in the 12^th and final round to retain his WBO lightweight title.

TNT is reported to be in approximately 70m homes in the US. TruTV is estimated to be in just over 60m homes. DAZN have never disclosed their viewership.