Type Kash Ali’s name in a Google search and you don’t have to scroll too far to find details of the most high-profile moment of his life.

Click on the ‘Images’ tab and photographs of his disqualification loss for biting David Price fill the screen.

The personable Ali (21-2, 12 KOs) is a decent, honest heavyweight, but that one night of madness overshadows his entire career.

Five years on from that wild evening in Liverpool, England, Ali has been handed an ideal chance to change public perception. The 32-year-old will fight Joe Joyce in Birmingham, England, on March 16, and he is determined to end the comeback of “The Juggernaut” before it has begun.

“That's exactly what I plan to do and intend to do,” Ali told Queensberry. “People are writing me off, but I'm not concerned about that. The pressure is on him.

“I’m the underdog – well, that’s what most people think anyway. But I think he’s had his fair share of good big wins. He's had his big paydays, so he can probably put his feet up and relax. I think it's the end of him and something brilliant at the start of my career, really. Even though I've been a pro a long time, I think this is a start for me.”

If Ali is best known for that moment of indiscretion against Price, Joyce (15-2, 14 KOs) had been renowned for his resilience and cast iron chin – until running into Zhilei Zhang.

For years, Joyce plowed through the opposition. He would first break an opponent’s heart by absorbing their best shots and continuing his relentless march forward, then break their body with his own thudding shots.

It was a high-contact, high-risk style of fighting that the Olympic silver medallist adopted throughout his successful amateur career and continued to use as a professional. It accounted for quality operators like Daniel Dubois and Joseph Parker, but it would always leave Joyce susceptible to the division’s elite.

Finally, Zhang’s sharp southpaw skills proved too much for him. Last April, Zhang closed Joyce’s eye and forced a sixth-round stoppage to take Joyce’s WBO interim title. In a September rematch, Zhang was clinical, knocking out the Londoner inside three one-sided rounds.

At 38, Joyce is unlikely to change tack permanently. And Ali wonders if the years of attrition created fissures in Joyce’s chin that Zhang opened up to greater exposure. He certainly isn’t banking on it, however. Instead, Ali, 32, is wisely relying on the mountains of evidence that suggest Joyce’s defeats at the hands of the giant, talented Zhang are the exception rather than the rule.

“We'll find out when I land one on his chin. That’s the honest truth, isn't it?” Ali said. “Everyone can say, ‘Oh he's this, he's that,’ but to be honest, he's never been knocked out in his career until his last fight. The first loss he had was quite a competitive fight until he got stopped on the cut, and the second one he got hit. Zhang is a big man as well. He’s a big heavyweight, and [Joyce] got hit with a big shot and he was out. That’s heavyweights.

“Maybe with his style of fighting, I know people say he takes a lot of punches – which he has in his career, even as an amateur,” Ali said of Joyce. “But I think the main thing is sparring, probably.”

Regardless of which version of Joyce turns up on the night, Ali believes that he carries the power to finish his opponent’s career. It is often said that it takes only one punch to change a heavyweight fight. Right or wrong, Kash Ali believes he may be one punch away from changing his life.

“I'm a big heavyweight and I can punch myself,” he said. “Whether he can take a punch or not, it's irrelevant because look before [the Zhang fights]: Joe Joyce couldn’t be knocked out. And clearly, he’s just been knocked out, but that's just anyone. Whether he can take a punch or not, a good punch off a heavyweight, and it’s lights out for you.”