By Jake Donovan

(UPDATED 1/13/2012, 9:22AM)

In what has already been a busy start to 2011 for Frank Warren Promotions, more good news came about for the leading promoter in the UK, who won a purse bid held on Friday for the right to promote the super middleweight rematch between George Groves and Kenny Anderson.

The bout will take place on March 16 at Wembley Arena in London, and will air on BoxNation TV.

"The British Boxing Board of Control ordered the fight and I'm delighted to win it and bring yet another great quality fight to BoxNation,” Warren said in a press release. “Anderson complained that he didn't get enough notice to prepare the first time, but he's got plenty of notice this time.”

Groves and Anderson were both unbeaten prospects when they first met in November 2010, appearing on the undercard of then-heavyweight titlist David Haye’s defense against Audley Harrison. 

Anderson (15-1, 11KO) accepted the fight on two-weeks notice but managed to turn the fight into an all-out war. Groves (14-0, 11KO) suffered the lone knockdown of his career when he hit the deck in the third round, but came back to stop the Scot in the sixth round.

The bout paved the way for Groves’ biggest win to date, as he became the mandatory challenger to in-country rival and 2008 Olympic Gold medalist James “Chunky” DeGale. Groves managed a slight upset in taking a majority decision over DeGale, the centerpiece of a breakout 2011 campaign which was capped by scoring a second round knockout over Paul Smith last November.

Anderson has won three straight bouts since suffering the lone defeat of his career in his first showdown with Groves. The win streak has come against pedestrian competition, with Groves representing his lone step-up in competition to date.

Still, it was Anderson who was desperate to draw Groves back into the ring, believing there to be unfinished business between the two as he watched his lone conqueror progress towards contender status over the course of the next year. His wish was granted after being named the mandatory challenger to one of the regional titles held by Groves, which led to Friday’s purse bid.

Groves is being groomed for title contention, but has no qualms over settling an old score.

"Anderson did well to get to the mandatory position and I'm more than happy to take him on again," Groves said. "I'm really going to relish it this time around and I'll do a much better job on him.  Since I beat him I've faced a much higher caliber of opponent than he has and picked up much more experience. 

“It will be far more one-sided this time, he's a strong man, but I won't let him get in the fight at all - it will all be one-way traffic.”

The promoter in Warren hopes for a more memorable evening from the fans’ standpoint.

“The first fight was exciting and I'm sure that the rematch will live up to all expectations," stated the veteran promoter. 

Jake Donovan is the Managing Editor of Boxingscene.com. Follow Jake on Twitter at twitter.com/JakeNDaBox or submit questions/comments to JakeNDaBox@gmail.com