Well Top Rank Is Pretty Much Doing A **** Job Promoting "The Event"

[2501]

You would think with all the media attention The All Star Game is getting since its happening in Dallas that they would take advantage, but no. I listen to the radio a lot and since I've been here in the Dallas area, haven't heard **** about the fight on the stations.

No commercials, no ticket give a aways. Who knows, maybe they're waiting till after the All Star game, but still, I'm not seeing much buzz from the fight and it has little to do with Clottey being an unknown opponent and much to do with Top Rank's outdated marketing "strategies". There are SO many mediums for mass communication now a days and Top Rank takes advantage of none.

Top Rank needs to get with the times and realize the potential of digital, viral, and creative marketing. **** isn't like the 20's or 50's or early 90's anymore, Bob. People access the internet from their ****ing watches now you old bastard. GBP doesnt get big PPV buys by just resorting to random press conferences and making rare appearances on talk shows.

If there is anything that can sum up Top Rank's marketing "machine", its this right here.

[Evil Abed]

What event?

[Banned4Life]

Top Rank ****in sucks. Arum is such a money hungry scumbag, and will not give back to the sport.

He doesn't want to promote so he can save money. Remember when the Fox Sports Fights first started? Half the people on a boxing forum didn't know anything about it. The sport is falling off it's pedistal, because of greedy bitches who don't put back into the sport.

[El Castigador]

What event homie?

Is the Circus coming to town?

[SOY-COMO-SOY]

You would think with all the media attention The All Star Game is getting since its happening in Dallas that they would take advantage, but no. I listen to the radio a lot and since I've been here in the Dallas area, haven't heard **** about the fight on the stations.

No commercials, no ticket give a aways. Who knows, maybe they're waiting till after the All Star game, but still, I'm not seeing much buzz from the fight and it has little to do with Clottey being an unknown opponent and much to do with Top Rank's outdated marketing "strategies". There are SO many mediums for mass communication now a days and Top Rank takes advantage of none.

Top Rank needs to get with the times and realize the potential of digital, viral, and creative marketing. **** isn't like the 20's or 50's or early 90's anymore, Bob. People access the internet from their ****ing watches now you old bastard. GBP doesnt get big PPV buys by just resorting to random press conferences and making rare appearances on talk shows.

If there is anything that can sum up Top Rank's marketing "machine", its this right here.

u didnt hear how they are going to advertise the event at the all star game???
Arum is going to have the whole basketball court painted w/ The Event poster.

but seriously, arum never promotes as well as GBP.

and for all the posters saying what event, pac/clottey is going to be more entertaining than floyd/mosley cuz floyd wins a wide UD and dominates shane.

[M.I.C.]

u didnt hear how they are going to advertise the event at the all star game???
Arum is going to have the whole basketball court painted w/ The Event poster.

but seriously, arum never promotes as well as GBP.

and for all the posters saying what event, pac/clottey is going to be more entertaining than floyd/mosley cuz floyd wins a wide UD and dominates shane.

Dude its not just the fight itself that brings fans in.........some people are drawn to "The Event" The spectacle and thats where Floyd shines. He disses his opponents big time leading up to the fight and its up to them to do something about it in the ring. They Fail

[DE100]

Im guessing they will try a big push close to the fight. Floyd talked about them going to Dallas, so he and Mosley might go down there.

[SlickBoxer]

Hard to promote a TURD of a fight with a PED user refusing to fight Mayweather.

[victorythagr8]

I know its so hard to not be stan and hater of a fighter and be a boxingfan. really its funny you called this fight ****ty even though many thought Clottey beat cotto and cotto beat Shane. What happen when Floyd straight dominated shane and shows shane age. Remember when the fight happens that it will be shane first fight in 16 month which is the same length floyd took for his retirement.

[El Castigador]

I know its so hard to not be stan and hater of a fighter and be a boxingfan. really its funny you called this fight ****ty even though many thought Clottey beat cotto and cotto beat Shane. What happen when Floyd straight dominated shane and shows shane age. Remember when the fight happens that it will be shane first fight in 16 month which is the same length floyd took for his retirement.

So somehow thats Floyds fault? Shane couldve fought some people he just chose not to.

In the ;last 2 years Floyd has boxed 12 rounds. Shane has boxed 44 rounds.