By Robert Morales - Oscar De La Hoya's popularity as a fighter is indisputable. He set every pay-per-view record imaginable, and it all started with the terrific work done by promoter Bob Arum and his Top Rank Inc. A day after De La Hoya announced his retirement, Arum on Wednesday intimated that much of what transpired early on in De La Hoya's career was a set-up job that worked incredibly well.
"None of it came by accident," said Arum, who promoted De La Hoya for roughly two-thirds of his 17-year career. "It was all a lot of hard work by a lot of people. A lot of innovative stuff.
"The women that suddenly appeared, going crazy for Oscar, that wasn't an accident. That was something we took out of the Frank Sinatra book. You stir it up and then the fire starts and then you can step back and let it be natural. But it doesn't start naturally. [details]
"None of it came by accident," said Arum, who promoted De La Hoya for roughly two-thirds of his 17-year career. "It was all a lot of hard work by a lot of people. A lot of innovative stuff.
"The women that suddenly appeared, going crazy for Oscar, that wasn't an accident. That was something we took out of the Frank Sinatra book. You stir it up and then the fire starts and then you can step back and let it be natural. But it doesn't start naturally. [details]
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