I mean, I can't think of any who's buy rate had actually gone down after a loss. The likes of Evander and RJJ don't really count since there's went down because people got sick of them hanging around so much.
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Have any big PPV stars ever been hurt by a loss?
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It affects whether they want it or not.. it could be big or small but certainly noticeable.. if you think pacquiao losing to bradley didn't hurt pac-may then you are wrong, off topic but could be a basis.
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I wouldn't call Pavlik a "star" but he was a big name and dropped off pretty fast. A lot of pre-PPV guys can go away pretty quick after a loss (Lacy, Lopez, Jones, etc). To be a star though, you've already been winning for a while and people will still hang around for a few losses, expecting the old form to come back.
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