Anthony Joshua could be in line for a massive £350m deal if he decides to take up the offer of a contract with the Ultimate Fighting Championship.
According to the Telegraph, UFC president Dana White will attend the world heavyweight title bout between WBA, IBO and IBF champion Joshua and WBO holder Joseph Parker in Cardiff a week on Saturday.
He plans to meet with 28-year-old British icon Joshua, a fighter he feels has "changed the face of boxing" with his 75,000 sell-out bout with New Zealand's Parker in his third straight stadium fight.
White apparently hopes to entice Joshua away from promoter Eddie Hearn and Matchroom boxing after a five-year rise to the summit of the sport since turning professional, says the Telegraph.
"The capture of Joshua would immediately make the UFC key players and it is thought the Briton could earn $50?million (£35?million) per fight if he switched to them, with the prospect of a multi-fight deal taking him to over $500?million in earnings," said the newspaper.
Joshua boasts a perfect 20-0 record with all 20 of those wins by knockout.
He is expected to fight WBC champion Deontay Wilder in a huge unification bout later this year if he overcomes Parker.