By Chris LaBate
Top Rank's President, Todd duBoef, spoke to The Desert Sun paper and explained that his company has big plans ahead for uneabten WBO 140-pound champion Timothy Bradley (27-0). He debuts for Top Rank on the Manny Pacquiao-Juan Manuel Marquez undercard on November 12th at the MGM Grand in Las Vegas. Bradley will face Cuban veteran Joel Casamayor. DuBoef wants to build Bradley's name and make him a star.
“Obviously his compelling attributes are his abilities. He has incredible abilities and incredible pedigree,” duBoef told the paper. “On a separate note, he has a personality and charisma that has been underexposed a bit. I think he was a diamond in the rough in a way. The full potential is there. There are some opportunities through our expertise and our vision, that we can create more for him.”
The pressure to perform will be there on November 12th. Bradley is going to fight before the largest audience of his career, live in the arena and those watching on pay-per-view, and his performance - good or bad - will leave a lasting impression with the audience.
“That's a big launching pad,” duBoef said. “He has to have a really exemplary performance. You have to perform in the ring and then you have to create those opportunities where eyeballs are seeing you. They work in symbiosis. We have the platform to shine. If he takes that step and capitalizes it with a good performance, we'll go from there.”