Advertisement
Advertisement
Boxingscene.com

Ratings: HBO, Showtime Split Audience For Mediocre Digits

By Jake Donovan

Not only does boxing fail to fare well when competing against itself, but struggles when competing with other major sporting events.

Bernard Hopkins has never been a major pay-per-view attraction, but the future Hall of Fame boxing legend has always managed to serve as a huge ratings magnet for HBO and Showtime. That dynamic dramatically changed over the past weekend, with his April 19 historic unification title win over Beibut Shumenov on Showtime averaging just 760,000 viewers over the course of their 12-round main event, according to data obtained from Nielsen Media Research.

The live televised tripleheader averaged 693,000 viewers over the course the evening, with the show competing against the NBA Playoffs on basic cable and also the exclusive replay of Manny Pacquiao’s rematch win over Tim Bradley, which aired on HBO.

At age 49, Hopkins made history (again) by becoming the oldest fighter ever to successfully unify titles in a weight class in a dominating showing against Shumenov, a fighter 18 years his junior. The event gained greater relevance last month when it was learned that Adonis Stevenson – who earlier in the year signed with Al Haymon – pledged his allegiance to Showtime and expressed an interest in fighting the winner.

However, viewer turnout suggests – in addition to there being too much from which to choose on the evening – there is greater interest in a head-on collision with Stevenson, than to tune in to the buildup to such a fight. Hopkins’ bout was overshadowed in the ratings by the evening’s co-feature, with Shawn Porter’s 4th round knockout of Paul Malignaggi averaging 897,000 viewers.

The opening bout of the evening saw Peter Quillin score a methodical 12-round decision over Lucas Konecny. The bout averaged 622,000 viewers.

Overall, the average total for the live broadcast barely edged the Pacquiao-Bradley rematch replay on HBO, which drew a rating of 689,000 viewers. The replay for their controversial first fight in June 2012 was nearly double that at 1.3 million, though also serving as a lead-in to a live broadcast, with Julio Cesar Chavez Jr. – then an undefeated middleweight titlist and a huge draw on his own – scoring a stoppage win over Andy Lee.

Pacquiao’s win over Bradley – which came April 12 and aired live on HBO PPV – featured far less controversy. Pacquiao scored a clean decision, one well reflected on the judges’ scorecards. Saturday’s exclusive replay was not accompanied by a live boxing event. Instead it served as the lead-in to the most recent edition of HBO’s The Fight Game with Jim Lampley.

Hopkins’ latest appearance on Showtime saw a decrease of nearly 25% in viewership from last October’s win over Karo Murat, which pulled in roughly 1 million viewers.
 
Jake Donovan is the Managing Editor of Boxingscene.com, as well as the Records Keeper for the Transnational Boxing Ratings Board and a member of Boxing Writers Association of America.
Twitter: @JakeNDaBox

User Comments and Feedback (Register For Free To Comment) Comment by PunchyPotorff on 04-22-2014

In my biz I made alotta mistakes on the way up. Difference though is, I learned. And my company is very small. So then we have TR and GB not willing to work together, right alongside HBO and Showtime not…

Comment by Dr Rumack on 04-22-2014

The strategies employed by the two companies is pretty interesting at the moment. Essentially all Showtime have been doing is outspending HBO, whereas HBO have been largely passive and at this point look like they're waiting for Showtime to punch…

Comment by radioraheem on 04-22-2014

[QUOTE=DoktorSleepless;14457005]Amazon has never turned a profit [url]http://www.thedailybeast.com/articles/2013/10/25/amazon-stock-may-be-up-but-the-company-still-doesn-t-make-any-money.html[/url][/QUOTE] That's crazy. I knew they were in the red long ago. But didn't know that tradition of zero bucks carried on even til now.

Comment by Ray Corso on 04-22-2014

If you pay for Showtime you got the fight it wasn't a PPV. The Pac vs Tim bout was a PPV on HBO. The Pac vs Tim was miles above the Showtime show, the fights were horrible and once again…

Comment by 285Kid on 04-22-2014

HBO + Showtime = 1.4 rating again when was the last time boxing hit a 2.0 on a saturday night?

Post a Comment - View More User Comments (55)
Top Headlines Joe Smith: If I Land on Beterbiev Like Johnson Did - I'll Finish Him! Kownacki-Washington Set For 1/26 FOX Show From Barclays Center Holyfield: Two Different Eras, Usyk is The Best of His Time Hearn: Joshua-Usyk Will Be A Massive Fight One Day, Not Now Oleksandr Usyk vs. Tony Bellew: Afterthoughts Alexander Povetkin Will Have Two More Fights, Then Retire Jay Collins Ready For Debut Under Guidance of Derry Mathews Parker's Promoter: We Want Whyte-Chisora Winner - NOT Usyk Amir Khan vs. Kell Brook: Hearn Aims To Finalize March Date Felix Verdejo's Manager: We'd Like The Winner of Hooker-Saucedo Looking Back a Decade at a Hall of Fame Finale Tyson Fury Tears Apart Deontay Wilder's "Biggest Career Wins" AIBA Submits Reports TO IOC With Olympic Future at Stake Manu Vatuvei vs. Brown Buttabean Set For Parker-Flores Card Julio Cesar Chavez Jr. Warns 168: You Are All on Notice - I'm Back! Photos: Maurice Hooker, Alex Saucedo - Open Workouts News: David Papot, Eric Walker, Ievgen Khytrov, More De La Hoya: Mayweather Was Looking For Attention With Rizin Jaron Ennis Motivated By Goal of Unifying Welterweight Division Emmanuel Tagoe Inks Promotional With Lou DiBella Donaire: If I Land My Best Shots, I Believe I Can Stop Zolani Tete Bellew: I Want Reality Back, I Want a Normal Life and I Will Find It Shohjahon Ergashev Secures a Rapid Knockout Win in Chicago Agit Kabayel vs. Otto Wallin on February 3rd or 23rd in Germany Bivol: Pascal's Style Will Make Better Fight Than Chilemba Bout Manager: Usyk Will Need a Fight or Two Before Joshua Title Fight Conlan Eyes Warrington: Win or Lose, I'd Love To Fight Him Jarrell Miller: Dillian Whyte is a Clown, Nobody is Afraid of Him Sullivan Barrera: I'm a Free Agent - I Want Alvarez, Beterbiev, Jack Tomoki Kameda Eyes Rey Vargas After Capturing WBC Interim-Belt Linares: Canelo is Best Pound-For-Pound Fighter in The World Malignaggi: Bellew Was Clever & Good; Usyk Was Very Frustrated Froch: Fighting Joshua May Be Too Ambitious For 'Special' Usyk Hearn Expects Purse Bid Battle For Lomachenko-Crolla Rights Eddie Hearn: Tony Bellew One Of Best Men You'll Ever Meet Jazza Dickens on Life in Miami, Training in The United States Malignaggi: Usyk Should Fight Whyte, Chisora or Oquendo First Luis Ortiz: Wilder Will Put Fury To Sleep - Then I Want Rematch! Brian Phillips Discusses Life Inside Tyson Fury's Training Camp Tony Bellew - Just a World-Class Fighter
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement