David Higgins, the promoter of WBO heavyweight champion Joseph Parker (24-0, 18 KOs), believes IBF, IBO, WBA champion Anthony Joshua (20-0, 20 KOs) is "more hype and glamour than substance."
Higgins is currently negotiating with Eddie Hearn, promoter of Joshua, to reach an agreement for a first quarter showdown in 2018. The fight, if done, would likely land on a date in March or April.
The two sides were apart on money, but they appear to be getting a little closer to a deal.
Initially Higgins claimed Hearn was offering an 80-20 deal in terms of the financials, which didn't sit very well with Parker.
Higgins then held ground, asking for a 60-40 split in favor of Joshua, but recently Parker has stated that he's willing to take 35% of the pot to make the fight happen.
Parker was in action back in September when he won a tough decision over mandatory challenger Hughie Fury in Manchester. And Joshua saw action late last month when he stopped mandatory challenger Carlos Takam in Cardiff, Wales.
Higgins believes Joshua is overhyped and will crumble when matched against the top names at heavyweight.
"There is a lot of hype and glamour. But we believe Joshua will fold at unification level like England fail to reach World Cup finals," Higgins told the Daily Mail.
The other option for Parker would be a unification with WBC world champion Deontay Wilder, who earlier this month demolished Bermane Stiverne in the first round at Barclays Center in Brooklyn.
But Higgins feels Wilder is the more superior fighter and the more dangerous fight. He feels that Joshua has a "glass jaw" and is by far the more winnable contest because of that.
"People have been asking why we don't make a unification fight with Deontay Wilder. For us it's simple: Anthony Joshua is the softer of the two," Higgins said.