By Ronnie Nathanielsz
Pound for pound king Manny Pacquiao has jumped from No. 72 last year to No. 24 in the 2011 Power Sports 100 of Bloomberg BusinessWeek.
In a statement on its choices, Bloomberg said that for the Power Sports 100, Bloomberg BusinessWeek worked with CSE, formerly known as Career Sports & Entertainment, and Businessweek.com columnist and Bloomberg TV contributor Rick Horrow of Horrow Sports Ventures to determine the 100 most powerful athletes on and off the field.
It reported that no coaches, owners, managers, executives or retired athletes were considered while “Off-field metrics included the results of polls on individual athletes by E-Poll Market Research and estimated endorsement dollars. On-field metrics were tallied on those who outscored, out-tackled, or outskated the competition during 2009 and 2010. Sports were weighted according to their popularity in the U.S.”
In a statement articulating “What is power in sports?” the article said “ It's not simply the ability to bench-press a truck or crush a golf ball down the fairway. While such talents are impressive, there are other attributes that fans—and advertisers—value just as highly. It's the combination of athletic achievement plus the ability to connect with an audience on a deeper, more personal level that separates mere jocks from the stars. Indeed, the everyman image often earns the highest ranking and the biggest earnings. That explains why the No. 1 spot on the 2011 Power 100 ranking went to Peyton Manning, the well-liked, hard-working Colts quarterback who appeared in two of the last four Super Bowls and led his team to victory in Super Bowl XLI. “
It added, “This year, 2010's No. 1, Tiger Woods, dropped in the rankings when his once-squeaky clean image was revealed to be a sham. Still, Woods has spent an unprecedented 623 weeks atop the World Golf Rankings and in 2010 managed to rack up more than $70 million in earnings, mainly from existing endorsement deals. Even with his earnings down 32 percent from the more than $103 million he took in last year, Woods outpaced all other pro athletes. It's not just likability that moves us. Fans also love the mental toughness it takes to crush competitors and dominate a sport in the manner of Roger Federer or Shaun White.”
In its brief write up on Manny Pacquiao, Bloomberg BusinessWeek mentioned why Manny was on the list.
“Known as "Pacman the Destroyer," Manny Pacquiao is often rated as the world's pound-for-pound best boxer, with championships in eight different weight divisions. Elected to the House of Representatives in his native Philippines, Pacquiao continues to fight.”