ESPN’s live telecast Saturday, July 1, of the “Battle of Brisbane” (10 p.m. to 1 a.m. ET) averaged a total live audience (television and streaming) of 3.1 million viewers across the ESPN and ESPN Deportes networks, according to Fast National ratings from Nielsen. It was the highest-rated and most-watched boxing telecast on cable television since 2006 and ESPN’s highest-rated boxing telecast since 1995.
The WBO World Welterweight Championship main event between Manny “Pac Man” Pacquiao (59-7-2, 38 KOs), the Filipino legend and boxing’s only eight-division world champion, against undefeated No. 1 contender and Brisbane’s favorite son Jeff “The Hornet” Horn (17-0-1, 11 KOs) (12 midnight to 1 a.m. ET) peaked during the final half hour of their fight with 4.4 million viewers across both networks. Horn defeated Pacquiao by a controversial unanimous decision.
On ESPN, the telecast averaged a 1.6 household rating and 2,812,000 viewers, making it the highest-rated and most-watched boxing telecast on cable TV since 2006. Carlos Baldomir vs. Arturo Gatti on HBO on July 22, 2006, earned a 1.6 household rating.
“The Battle of Brisbane” was also the highest-rated boxing telecast on ESPN’s networks since 1995. Danell Nicholson vs. Darren Hayden on ESPN, on December 21, 1995 earned a 1.7 household rating.
“The Battle of Brisbane” on ESPN Deportes averaged 206,000 viewers, including 308,000 viewers in the final half hour of the event, making it the most-watched fight on ESPN Deportes since Leo Santa Cruz vs. Abner Mares on August 29, 2015, which had an average minute viewing audience of 355,000.
ESPN’s telecast had a streaming average minute audience of 78,000, with 392,000 unique viewers, and 14.4 million total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN’s networks. On ESPN Deportes, the telecast had a streaming average minute audience of 1,400, with 7,800 unique viewers, and 253,000 total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN Deportes. Streaming provided a combined additional 2.6% lift on top of the television audience for both networks.
“The Battle of Brisbane” is available to stream now on the ESPN app.