By Zach Arnold
Take a look at photos today for an angle ran by Hustle Entertainment (aka Hustle, the pro-wrestling product produced by Dream Stage Entertainment). Hustle, which DSE claims was transferred to a new company called Hustle Entertainment (tickets for Hustle’s 5/9 Korakuen Hall show are still being sold officially by DSE ), is using the same facilities to do business in as Dream Stage Entertainment did in the past. This isn’t the first time that it has been noticed since Zuffa LLC reached an agreement for the PRIDE asset sale with Dream Stage Entertainment.
Huh. I wonder what UFC (who supposedly retained the services of ex-DSE employees) thinks about their PRIDE facilities being used by those same ‘ex-DSE’ employees to continue running a pro-wrestling operation?
If you’re confused, I’ll elaborate further. PRIDE & Hustle were companies promoted by Nobuyuki Sakakibara under the Dream Stage Entertainment banner. DSE’s offices are in Aoyama, Tokyo. Once DSE reached an agreement with Zuffa LLC (parent company of UFC) to sell the PRIDE assets, Sakakibara resigned as President of DSE. DSE also claimed that they transferred ownership of Hustle to a new company (called Hustle Entertainment ). In the PRIDE asset sale agreement, Zuffa agreed to retain the majority of employees working for DSE. The ‘new’ PRIDE under Zuffa is supposed to use the old DSE facilities. Now, at those very same facilities, ‘ex-DSE’ employees are running angles and promoting the pro-wrestling promotion Hustle Entertainment… which used to be promoted by Sakakibara.
Do the Hustle.