By Francisco Salazar
After a successful run that began last year, Tom Loeffler’s 360 Promotions is banking on another successful ‘Hollywood Fight Nights’ series for 2019.
Their next card will take place on Sunday, Jan. 27 at The Avalon in Hollywood, California. In the main event, Maricela Cornejo will square off against Erin Toughill in an eight round super middleweight bout.
Cornejo (12-3, 5 knockouts) lost a 10 round majority decision to Franchon Crews in her last bout on Sept. 13. The vacant WBC super middleweight title was on the line.
The 41-year-old Toughill (7-3-1) has not fought since a first round knockout loss to Laura Ramsey in August of 2006.
The inaugural ‘Hollywood Fight Nights’ series took place on Mar. 27 and has featured a collection of contenders, unbeaten fighters, and prospects on their four fights cards in 2018.
Junior welterweight contender Ryan Martin and junior lightweight contender Denis Shafikov are just a few of the name fighters that have headlined 360 Promotions cards.
There has also been a mix of solid prospects that have fought in four and six-round bouts, including hard-hitting middleweight Serhii Bohuchuk (12-0, 12 KOs), junior welterweight Devon Lee (6-0, 6 KOs), and Adrian Corona (3-0), the son of referee Ray Corona.
The mix of local fighters that bring out family and friends along with prospects and contenders has brought sold-out crowds to each event.
“We actually have had managers and promoters reach out to us to see if they could put their fighters on our cards,” Loeffler told BoxingScene in a recent interview. “We have fighters that live nearby and have a strong fan base and there are some fighters whom fans know that want to see them in person.”
The venue may also have something to do with the success thus far. Located in the shadow of Downtown Los Angeles, the Avalon in Hollywood is situated near a major freeway and not far from the gyms where the fighters train.
The Avalon has been used numerous times for boxing and press conferences. There is not a bad seat as fans can sit next to the ring or have a better vantage point and watch from the balcony.
According to Loeffler, whether it is diehard fight fans or those who work in Hollywood who are casual fans of the sport, people have been drawn to the venue.
“The numbers speak for themselves as we sell out. People come up to me after the shows are over and tell me they had a great time and ask when the next show is.”
“We’d like to continue showcasing our prospects like Brian Ceballo (who is on the Jan. 27 card) and those fighters that live in Southern California. We have other things lined for 2019 on these shows. I’m very pleased with what we did last year and what we’re looking forward to do in 2019.”
Francisco A. Salazar has written for Boxingscene.com since October of 2013 and has covered boxing in Southern California and abroad since 2000. Francisco also covers boxing for the Ventura County (Calif.) Star newspaper. He can be reached by email at [email protected] or on Twitter at FSalazarBoxing