Kell Brook's TV Ratings Continue To Impress

By Terence Dooley

Eddie Hearn of Matchroom reached out BoxingScene to confirm that Kell Brook’s gruelling twelve-round majority decision win over America’s Carson Jones has netted impressive viewing figures for Sky Sports.  Brook moved to 28-0 (18) courtesy of a 114-114, 116-113, 115-113 victory despite picking up a broken nose and shipping some big punches from Jones, now 34-9-2 (24).
Hearn has sent through a figure of 566,000 (via Kantar Media) with BARB expected to unveil a peak of around 530,000, which are remarkable numbers for a bill that did not feature a world title and a sign, perhaps, that Sky’s decision to go for fewer shows yet pack them with more title action is going to reap dividends despite some reservations over the network’s new boxing strategy.
Indeed, the figure comes hot on the heels of a 576, 500 peak audience for Carl Froch’s destruction of Lucian Bute in May.  It is the second time that Brook has posted impressive figures as his victory over Matthew Hatton in March also attracted a healthy number of viewers. 
It means that Brook’s win over Jones brought in bigger numbers than Kevin Mitchell’s WBO lightweight title challenge to Michael Katsidis, 272,000, and Audley Harrison’s revenge win over Michael Sprott for the EBU heavyweight belt, which gained a healthy audience of 274,000.  Brook also knocked aside ITV 4’s figure of 349,000 for the second replay of Amir Khan versus Paulie Malignaggi. 
It means that the 26-year-old contender can now move into a final IBF title eliminator with Hector Saldivia confident that he his recent exploits have given him extra clout via impressive viewing figures, which will come in handy in the future if Hearn attempts to lure big U.S. and International welterweight names over to the U.K. for a showdown with “Special K”.  Brook will now keep one eye on the September 8 meeting between IBF titlist Randall Bailey and Devon Alexander as he is likely to face the winner in the first half of 2013 should he overcome Argentina’s Saldivia.
Please send news and views to [email protected] or Twitter @Terryboxing.
Tags: Kell Brook image  
User Comments and Feedback (Register For Free To Comment) Comment by thepower on 07-09-2012

Impressive numbers but his performance was far from impressive.

Comment by croz on 07-09-2012

[QUOTE=Sir. Afiln;12317563]Anything that comes from Eddie Hearn.. I Have hard time trusting.[/QUOTE] BARBs numbers match what Hearn has been saying. He's speaking in terms of peak viewers and BARB has the fights averaging 300-400k

Comment by Sir.Afiln on 07-09-2012

Anything that comes from Eddie Hearn.. I Have hard time trusting.

Comment by gingeralbino on 07-09-2012

better than i thought as Tyson Fury was fighting on channel five and Wlad was fighting on boxnation at the same time

Comment by TouchyAndalou on 07-09-2012

These appear to be healthy figures, but the concern with Sky putting all its eggs in the Eddie Hearn basket is what about when neither Froch or Brook are fighting? Ok there's also Prizefighter which typically does well, but beyond…

Post a Comment - View More User Comments (5)
Top Headlines Whyte: Browne 'Just a Clubber;' He Hasn't Fought Anyone Like Me Ryan Garcia: I Want Gervonta Davis, I Want To Fight Him! Hearn Sides With Joshua's Position: No Face To Face With Wilder Browne: 'Idiot' Whyte Famous Only for Getting KO'd by Joshua Naoya Inoue's Power Has Improved at 118, Says Sparring Partner Hearn: Anthony Joshua is Very Interested in Rematch With Whyte Frank Bruno Issues Joseph Parker Warning To Anthony Joshua Golden Boy Prez on Golovkin: Sounds Like Fear, Making Excuses Liam Smith: There is No Way Ali Beats Even a 75% Version of Cotto Willy Vlautin and His Love For The Sport of Boxing WBC Prez is Waiting For Mikey Garcia To Make His Decision Golden Boy Prez Reacts: It Sounds Like Golovkin Wants Out! Golovkin: Those Responsible For Draw Are Terrorists, Need Jail! Golovkin: Canelo is Cheating, Using Drugs - De La Hoya is Dirty Yuriorkis Gamboa, Golden Boy Promotions Part Ways Jorge Arce Comes Out Firing in Defense of Canelo, Luis Nery Hearn Reacts To Wilder Calling Him 'White Man Milking a Brother' Ryota Murata vs. Emanuele Blandamura Will Be Carried By ESPN Julian Williams vs. Nathaniel Gallimore Finalized For SHO Triple ESPN Names Mayweather 8th Most Dominant Athlete of Past 20 Years Kautondokwa: After Godoy, I am ready for Billy Joe Saunders! Jose Ramirez's First Defense Targeted For Ballpark in Fresno Tyson Fury's New Goal - Break Joe Louis' 25 Defense Record News: Payano vs. Plania, Braulio Rodriguez, Vicente Eyes Dogboe Photos: Dillian Whyte, Lucas Browne, Frank Buglioni - Workouts Ramirez-Imam Tripleheader Averaged Only 488K Viewers for ESPN Anthony Joshua Won’t Discuss What He'll Weigh for Parker Fight News: Klara Svennson Update, Rocco Wadell Back on April 21 Billy Joe Saunders vs. Martin Murray Moves To June 23rd Parker on Joshua: Somebody is Getting KO'd - It Won't Be Me! Prograis Sees 'Lots of Holes' in Jose Ramirez, Respects His Chin Mikey Garcia Explains Why He'd Want Spence Bout Over Crawford Jose Ramirez vs. Amir Imam: Afterthoughts Liam Smith: I Think Ali Might Be Tougher Fight Than Miguel Cotto Hughie Fury: I'll Be World Champion, I'm a World Level Fighter! Kudratillo Abdukakhorov Rising in Ranks After Malaysia Win Whyte Shakes Head: Joshua is Not Going To Fight Wilder Next Sanchez: If Canelo Dominates Golovkin, I'll Admit GGG Got Old Ismael Salas Denies Rumors of Split With Jorge Linares March Madness shocker yields memories of giant ring surprises

Latest Active Forum Threads