Joshua on Leaving SHO for DAZN: Business is Not About Loyalty!

In the United States, Showtime had aired all six of Anthony Joshua's world title fights - starting with his title winning effort over Charles Martin to capture the IBF crown in 2016.

On September 22nd, Joshua (21-0, 20 KOs) will make his debut on DAZN - which is the streaming service operated by Perform Group. The service goes live in the United States on September 10.

Joshua will face WBA mandatory challenger Alexander Povetkin at Wembley in London.

joshua-povetkin (8)

Joshua's promoter, Eddie Hearn of Matchroom Sport, cut an eight year content deal with DAZN - and the Joshua card will be the first even of that venture.

At the moment, Showtime has become the top network for televising boxing events in the United States.

Many had expected Joshua to stay loyal to Showtime, who took a big shot on showcasing the Olympic gold medal winner when other networks showed little interest.

But Joshua says the boxing business is not about loyalty.

He feels the decision to align himself with DAZN is the best move for his career.

"Business isn't about loyalty; it's about making the right decisions for your career," Joshua told CBS Sports.

"We are all working together. There is HBO, DAZN, there's Sky; there is all these other broadcasters, so it's not about 'I'm going to stay put because we are loyal.' It's like being in an abusive relationship -- you have to make moves for the better of your life.

"That's what I'm doing right now, making moves for the better of my career. [DAZN] is a good channel to be a part of, and I honestly believe that. But so is Showtime and so is HBO, Sky Sports. They are all unbelievable broadcasters, and one day I may have a chance to box on HBO because I haven't had that chance. There is no love lost. It's not about being loyal; it's about making the right choices in my career because it doesn't last forever."

User Comments and Feedback (Register For Free To Comment) Comment by b00g13man on 08-12-2018

I criticised him for being AWOL and silent in the heat of the Wilder negotiations, but in retrospect, it's better he kept his mouth shut.

Comment by MrRolltide91 on 08-11-2018

[QUOTE=Biolink;19009060]Everytime he opens his mouth its an L. First it was Give me 50 million, then it was I won't sell my soul for 50 million, then it was I have to do what's best for my career, after that…

Comment by Sickmerch1990 on 08-11-2018

[QUOTE=Dramacyde;19010379]What good kid from next door? AJ was a enforcer for some west Midlands gang & a convicted felon[/QUOTE] the public don't know that and brought into this fake ass persona he was selling the cracks are starting to show…

Comment by IMDAZED on 08-11-2018

[QUOTE=Damn Wicked;19010901]I like AJ but he doesn't sound very intelligent in that interview. Abusive wife?? "No love lost"?......He doesn't seem to know the meaning of that phrase. Oh well, he's an athlete, not an academic.[/QUOTE] He sounds like an idiot.…

Comment by observer on 08-11-2018

[QUOTE=R_Walken;19009305]Not saying that at all , he’s a UK superstar but he didn’t /doesn’t resonate in the States It was Showtime that bought his fight when no other American outlet was interested. It was Showtime that kept on buying his…

Post a Comment - View More User Comments (84)
Top Headlines Gamboa's Manager: Top Rank Knows Yuri Can Beat Lomachenko! Mares, Garcia share coach, similar challenges in Davis, Spence Hearn Shoots Down, Rejects Tyson Fury's 'Lineal Title' Claim Jermall Charlo To Put 'Money' Jab Where Monroe's Mouth Is Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR Photos: Tony Harrison's Holiday Toy & Grocery Giveaway Conte's SNAC Introduces The New 'Fighter Training Stack' Joshua Will Be Ringside, Scouting The Whyte-Chisora Rematch Dmitry Bivol Has No Problem With Oleksandr Gvozdyk Clash Frank Warren: If Hearn Was My Kid - I'd Slap Him Down! Hearn: Wilder-Fury PPV Number is Terrible, Absolutely Terrible News: Kem Ljungquist, Henderson Shocks Robinson, Landeros Frampton: Warrington's Arrogance Bubbling Under The Surface Wilder 'Would Love' For Barclays Center To Host Fury Rematch Broner Coach To Roach: Shut The F*** Up, Carry The Spit Bucket! Pedraza: Lomachenko 'Definitely' Better Than Gervonta Davis Wilder Will Add Weight For Fury Rematch; Targets 245 Pounds Hearn Maintains Big Offer on Table For Khan To Face Brook Lebedev Targets Usyk Mandatory Fight as Final Career Bout Danielito Zorrilla May Return on Machado Card After Big Win Amir Khan Ready To Impress: Tyson Fury Gives Me Inspiration Sanchez: Golovkin Has 2-3 Years Left, I'd Like 5 or 6 Fights Gilberto Ramirez Finishes Camp, as Jesse Hart Rematch Looms Tyson Fury's Trainer Ben Davison - The Unlikely Hero Pacquiao Prepares For Broner's 'Running,' Aims To Seek & Destroy Hearn: Disappointing if Joshua Doesn't Get Wilder or Fury Next Hearn: Khan Should Decide on Crawford or Brook Within a Week Pedraza: I'm Proud of What I Did, It Was Close Until The 11th Photos: Braekhus, Shields, Estrada Get Wins on Final HBO Card Fury To Wilder: You'll Need More Than a Million Judges To Rob Me Brook Warns Khan: Don't Come Crawling To Me After Crawford Dogboe: I Just Couldn't Get The Victory, The Best Man Won Michel Soro Has No Problems in Stopping Greg Vendetti Lomachenko-Pedraza Rating Looking Big For ESPN Hearn: WBC Has NOT Ordered Rematch, Wilder Can Face Joshua Dirrell Motivated, 'Ready For Challenge' of Yildirim Title Fight Shields Training Charlo, Ajagba, Apochi For Barclays Card Photos: Navarrete Stuns, Punishes Dogboe For WBO Title Wilder-Fury Rematch Talks To Begin Next Week, Says Warren Photos: Lomachenko Drops, Decisions Pedraza To Unify Belts

Latest Active Forum Threads