Advertisement
Advertisement
Boxingscene.com

Hearn on Canelo-DAZN: The Whole Game is About To Change

On Wednesday, it was officially announced that Canelo Alvarez signed an 11-fight deal that his promotional company says is the richest athlete contract in sports history, guaranteeing the Mexican middleweight champion at least that much money to have his fights shown on the sports-streaming service DAZN, beginning with his next bout.

Alvarez will move up in weight to challenge WBA super middleweight champion Rocky Fielding on Dec. 15 at Madison Square Garden.

A massive moneymaker when he fought on pay-per-view, Alvarez will be able to be seen for much cheaper through the subscription service that launched in the U.S. in September and now features perhaps the two biggest figures in boxing in Alvarez and heavyweight champion Anthony Joshua.

canelo-fielding (3)_1

DAZN came on the scene a few months ago, by signing an eight year content deal, worth $1 billion, with British promoter Eddie Hearn.

"We joined up with DAZN, our biggest global boxing partners a few months ago, and when we give you our commitment, we give you our heart, we give you our blood, and we had a mission to make sure the DAZN platform would work and be a success," Hearn said.

" We launched the platform with Anthony Joshua, the first show being live on DAZN, and now through Golden Boy and DAZN, they bring Canelo Saul Alvarez. This is a gamechanger for the world of boxing and the way boxing fans digest content.”

“Things are about to change. The whole game is about to change.”

Alvarez (50-1-2, 34 KOs) is coming off a victory over Gennady Golovkin in a middleweight showdown in September. That fight, like most of boxing’s biggest, was shown on pay-per-view. It cost $84.95 to be seen in high definition.

And while planning his next fight, Golden Boy Promotions also needed a place to put it. With HBO bowing out of boxing after this year, the company had talks with Showtime, ESPN and Turner Sports about televising Alvarez’s future bouts.

But Skipper made an aggressive offer for DAZN (pronounced Da-Zone) when he met with Golden Boy about two weeks ago and the deal was quickly finalized.

Skipper said it wasn’t quite a blank check, but one that ensured Alvarez wouldn’t be taking a pay cut to leave pay-per-view. He said Alvarez’s last three fights generated 3.6 million buys and nearly a quarter of a billion dollars, making him someone who can be transformative to a subscription service focused largely — at least for now — on combat sports.

It will cost them $9.99 a month for a subscription in the U.S. Under the five-year partnership, Golden Boy also will put on up to 10 fight nights per year that will stream live on DAZN beginning in early 2019.

User Comments and Feedback (Register For Free To Comment) Comment by mrlopez on 10-19-2018

[QUOTE=Butch.McRae;19203595]Eddie didn't sign anybody. Why do you people post like Eddie is running DAZN? Lol Did you miss the pictures of Skipper? You know the guy who actually runs the app that oscar negotiated the deal with. They have deals…

Comment by zzat on 10-19-2018

[QUOTE=kafkod;19204045]Imo, DAZN know that they are overpaying Canelo by a considerable amount, but have decided it will be worth it in the long run. Getting the biggest PPV star in US boxing on board so soon after launch is going…

Comment by zzat on 10-19-2018

You make a good point, I hear you man.

Comment by Eff Pandas on 10-18-2018

[QUOTE=zzat;19204024]It's really a great deal for Canelo and GBP. I think the people running DAZN know what they're doing but based on your calculations there is still some level of risk.[/quote] Sure there is always risk. I just don't think…

Comment by Eff Pandas on 10-18-2018

[QUOTE=kafkod;19203940]It looks even more risky seeing it broken down like that! Canelo doesn't fight every month, of course.[/quote] I'm not saying he does. I'm just saying of the 650M people who'll have access to Canelo's DAZN fights .00097% of them,…

Post a Comment - View More User Comments (57)
Top Headlines Espinoza: If You Think Broner Is Easy For Pacquiao, Think Again Canelo Alvarez vs. Rocky Fielding To Hit Movie Theaters LIVE STREAM: Pacquiao-Broner - Los Angeles Press Conference Deontay Wilder vs. Tyson Fury: More Tickets Released at Staples Photos: Pacquiao Hits The Basketball Court, Becomes 'Air Manny' Bryant Jennings vs. Oscar Rivas Finalized For January 18, ESPN+ Giovanni Mioletti Keeps Record Intact With Another Stoppage Win Peter Kadiru Goes Pro, To Be Advised By Klitschko's Manager Wilder, Fury, Hurd, Ortiz Share What They Are Thankful For Martin Murray vs. Hassan N'Dam is Set For Warrington-Frampton Wilder vs. Fury PPV Will Be Available Via The Showtime App Breazeale: The Ultimate Goal is Anthony Joshua Rematch Pacquiao: Right Now, I Have No Intention Of Running For President Sanchez: They Are All Using Golovkin's Name To Stay Relevant! Joseph Parker on Dealing With Adversity Versus Dillian Whyte Frank Warren: I've Never Seen Tyson Fury This Determined Tommy Coyle: I Fight Because I Love it, But It's a Dangerous Game Sergio Martinez Still Aims To Return, Continues To Train Hard UK News: Brian Rose, Troy Williamson, Tyrone McKenna, More Pacquiao is Focused: We Can't Underestimate Adrien Broner Jarrell Miller Wants Anthony Joshua in April at Wembley Giving Thanks For a Boxing Dream Come True Pacquiao: I Think Fans Are Excited For Rematch With Mayweather Adonis Stevenson Hopes Pascal Wins, Not Impressed By Bivol David Lemieux: I Want Canelo Because I Know I Can Beat Him! Ellerbe: Broner Will Look To Defy The Odds, Shut Everyone Up Vijender Singh Inks Promotional Pact With Top Rank News: Christopher Diaz, Bryant Perrella, Tori Nelson, Luis Lebron Hearn: Hooker is The Standout at 140, I Want Defense in Dallas Broner: F*** The Money, I'm Not Just Coming To Get a Check Photos: Manny Pacquiao, Adrien Broner - Face To Face in NYC Broner: Pacquiao Ain't Fighting Floyd, I'm Gonna Beat His Ass! Photos: Canelo Grinding Hard For Rocky Fielding Title Clash Pacquiao Confirms He'll Work With Roach Again For Broner Bout Pacquiao Warns Broner: I've Learned To 'Problem Solve' in Politics Canelo on GGG Win: Nicest Feeling To Shut Mouths With Facts! Claressa Shields vs. Femke Hermans Set, December 8 on HBO Ganigan Lopez Tops Telemundo Card in Mexico City Yves Ngabu vs. Micki Nielsen Finalized For February 16, Belgium Nathan Gorman vs. Alex Leapai Set For Warrington-Frampton
Advertisement

Latest Active Forum Threads
Advertisement
Advertisement