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HBO, Showtime Struggle In Ratings For Dueling June 11 Telecasts

By Jake Donovan

As was the case on this very weekend one year ago, HBO and Showtime both struggled in the ratings department following dueling network boxing telecasts this past Saturday. 

Both shows took place in separate parts of New York, preceding significant events in their respective regions.

HBO went live with a televised doubleheader at Madison Square Garden Theatre in New York City on the eve of the Puerto Rican Day parade. Topping the show, Vasyl Lomachenko (6-1, 4KOs), a two-time Olympic Gold medalist from Ukraine made history in earning a second major title within seven pro fights, knocking out Puerto Rico's Roman Martinez (29-3-3, 17KOs) in five rounds. The bout averaged 585,000 viewers, peaking at 613,000. 

lomachenko-martinez-fight (6)_2

Opening the telecast, unbeaten lightweight Felix Verdejo performed on MSG property on the eve of the Puerto Rican Day parade for the third straight year. The latest adventure for the 23-year old from San Juan, PR came in the form of a one-sided 5th round knockout of Juan Jose Martinez.

The bout averaged 513,000 viewers, with a peak audience of 538,000. Both numbers are down from similar placement one year ago when he scored a 10-round decision over Ivan Najera, although the fight itself outperformed that evening's main event, in which Nicholas Walters - who missed weight and vacated his featherweight belt during the pre-fight weigh-in - outpointed Miguel Marriaga over 12 rounds.

Overall, HBO's telecast averaged 532,000 viewers, roughly 19% lower than the Boxing After Dark average for 2016. 

Some 250 miles away upstate in Verona, New York, Showtime presented a televised tripleheader on the eve of the annual International Boxing Hall of Fame induction ceremony which was held one exit away on the NYS Thruway in Canastota, New York. 

The Showtime Championship Boxing telecast saw a significant upset in the main event. as John Molina boxed his way to a 12-round unanimous decision victory over Ruslan Provodnikov. The headlining act - which served as Provodnikov's network debut after having appeared several times on rival HBO - averaged 465,000 viewers, topping out at a peak audience of 568,000 viewers. 

While not blockbuster numbers, the featured attraction performed 11% above the SCB year-to-date main event average.  

Molina-Provodnikov was the 3rd-most watched Showtime boxing headliner this year, behind Deontay Wilder's one-punch 9th round knockout of Artur Szpilka in January and Erislandy Lara's recent split decision win over Vanes Martirosyan in the May 21 rematch. The peak viewership is Showtime's 2nd best of 2016, behind only Wilder-Szpilka. 

The co-feature saw Demetrius Andrade break through to - or at least near - the forefront of the super welterweight division with a one-sided stoppage win over Willie Nelson. Interestingly, the bout itself averaged 372,000 viewers, but word-of-mouth prompted a spike in viewership during the post-fight interview, which averaged 423,000 viewers. 

Opening the show, Dejan Zlaticanin laid claim to a vacant lightweight title with a 3rd round knockout of late replacement Franklin Mamami. The three-round affair averaged 301,000, though offered a considerable jump in peak viewers at 368,000 despite such little time for momentum to build.

Jake Donovan is the managing editor of BoxingScene.com. Follow his shiny new Twitter account: @JakeNDaBox_v2

User Comments and Feedback
Comment by MrRolltide91 on 06-16-2016

Interesting....

Comment by Mitchell Kane on 06-15-2016

[QUOTE=North Star;16788695]Exactly. This was his first main event. I can guarantee his next HBO date will have increased numbers and will steadily build during his career.[/QUOTE] This is my general feeling. The HBO number was low, but it was Lomachenko's…

Comment by North Star on 06-15-2016

[QUOTE=Jsmooth9876;16787317]Why all the crying about how much Lomachenko makes? You ever think he signed a contract with a minimum purse guarantee? Same as Bradley,Pac etc.... Top rank seems to hand those out to guys.... And of course nobody knows who…

Comment by Jayallday9 on 06-15-2016

Andrade/Nelson and Lomachenko/Martinez were the best fights of the evening..I wish I could send the networks a gigantic post card that read, "Hey smart guys, competing is stupid, we want to watch all of the fights so stop airing at…

Comment by Sugar Adam Ali on 06-15-2016

Lmao at people saying loma isn't a draw.. No fighter ever became a "draw" with very few significant wins... Floyd, manny, marquez, Wlad, cotto, Canelo are the only dudes who have been in enough big fights to have a huge…

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