HBO, ESPN Announce Programming, Marketing Agreement

Two of television’s most innovative brands, HBO and ESPN, have announced a multi-year, multi-tiered boxing programming and marketing agreement. The announcement was made today by ESPN’s Marie Donoghue, senior vice president of global business strategy & development, and Mark Taffet, senior vice president of sports operations & pay-per-view, HBO Sports.

“This agreement is a testament to ESPN and HBO’s leadership in the sports media industry,” said Donoghue. “ESPN continues to provide sports fans with greater access to events across various platforms and this agreement further extends our commitment to serve the fan.”

Taffet said, “There is a very deep commitment at HBO to grow the sport of boxing and broaden the exposure for the top fighters and events. This collaboration with ESPN will benefit fight fans that already love the sport, will attract many more sports fans to connect with boxing, and will greatly enhance the visibility of the fighters that are featured in HBO Pay-Per-View events.”

Doug Loughrey, director of programming and acquisitions at ESPN: “This collaboration of efforts and resources will provide boxing and sports fans alike a deeper and more consistent look at boxing’s rising stars and established champions while elevating the sport and our collective boxing platforms.”

The agreement includes coordinated support for major pay-per-view boxing events, including sharing programming content, cross-promotion elements, highlight packages and additional assets to be featured across multiple ESPN and HBO platforms.

As part of the agreement, ESPN and ESPN Deportes’ news and information platforms, led by SportsCenter, will have access to key content and information surrounding marquee HBO Pay-Per-View boxing events, including fighter interviews.

In addition, ESPN Deportes Television and ESPN3- the company’s multiscreen network accessible online at, on smartphones and tablets via the WatchESPN app and through ESPN on Xbox LIVE to Gold members- will carry live fighter weigh-ins plus pre- and post-fight press conferences for HBO-Pay-Per-View Events, as well as additional boxing content connected to these major pay-per-view events.

ESPN and ESPN Deportes will also televise the HBO all-access series 24/7 leading up to HBO Pay-Per-View fights. Starting this Thursday, Sept. 13 at 9 p.m. ET, ESPN2 will air the two-part 24/7 Chavez Jr. /Martinez back-to-back, immediately before ESPN Boxing: Friday Night Fights Special Edition live from Las Vegas at 10 p.m. In addition, ESPN Deportes’ Golpe a Golpe will preview the Chavez Jr. vs. Martinez fight at 9 p.m., while ESPN’s Bernardo Osuna will provide updates from both camps. ESPN Deportes will start televising the series starting with the next HBO Pay-Per View event.

On Saturday, Sept. 15, at 9 p.m. ET from the Thomas & Mack Center in Las Vegas, HBO Pay-Per-View will produce and distribute the world middleweight championship fight between Julio Cesar Chavez Jr. and Sergio Martinez.

HBO’s leadership position in boxing began in 1973 and the network has televised more than 875 fights in the past 39 years. HBO Sports produces three boxing series: the flagship World Championship Boxing franchise, the late-night enterprise Boxing After Dark, and HBO Pay-Per-View.

Additionally, HBO Sports introduced boxing's first reality franchise with the launch of 24/7 in 2007.  The acclaimed series has earned 16 Sports Emmy Awards in its first five seasons on the air.

ESPN is home to ESPN’s Friday Night Fights and ESPN Deportes’ Viernes de Combates (Spanish version), a weekly boxing series which runs between January and August and showcases some of the best bouts in the boxing industry. The series, which began on October 2, 1998, recently concluded its 15th season. ESPN began televising boxing on April 10, 1980 when weekly boxing returned to television for the first time since 1964, with the debut of Top Rank Boxing on ESPN.

Tags: HBO image   Boxing Television image  
User Comments and Feedback (Register For Free To Comment) Comment by MJ406 on 09-12-2012

[QUOTE=Zarco;12502075]I was actually imagining this happening a few months ago. I thought it would do wonders [B][SIZE="4"]not only for HBO boxing[/SIZE][/B] but boxing as a a whole, glad to hear its really happening.[/QUOTE] hate to say it but I think…

Comment by No1 on 09-12-2012

This is great news for boxing. Hope it works out. This would be the perfect time for Boxing to cash in on the UFC/MMA's poor run. Hope it works out and brings boxing back to the mainstream

Comment by Zarco on 09-12-2012

I was actually imagining this happening a few months ago. I thought it would do wonders not only for HBO boxing but boxing as a a whole, glad to hear its really happening.

Comment by MJ406 on 09-12-2012

[QUOTE=jayjames616;12500147][B]This is GREAT for the sport of boxing. Fighters will get the exposure they need and deserve from the World Wide Leader in Sports (ESPN). [/B] This will help the fans follow the fighters now.[/QUOTE] i don't see how it's…

Comment by spoonwars on 09-11-2012

This is great for boxing. I was surprised to see Chavez Jr-Martinez advertised multiple times inbetween national NFL content on ESPN. I hope this trend expands.

Post a Comment - View More User Comments (20)
Top Headlines Zou Shiming: I Don't Have The Courage To Retire at The Moment Lucas Browne Maintains Innocence in Drug Testing Beefs Floyd Mayweather Says He Will Apply For MMA License Horn's Coach: Crawford Will Be in For a Big Shock in First Round! Berchelt To Make Another Voluntary Defense, Then Roman Gennady Golovkin-Canelo Alvarez: Positive or Negative? WBC Prez: I'm Not Protecting Canelo, But We Have To Be Fair! Arum Says ESPN Momentum Building, Big Plans Ahead in 2018 Danny O'Connor Gets Off The Floor, Decisions Steve Claggett Felix Verdejo Very Angry With Decision To Stop The Fight Video: Crawford's Coach Shreds Horn - Warns Spence, Thurman Kyril Relikh vs. Eduard Troyanovsky Showdown is Ordered Danny Roman vs. Moises Flores Must Happen By June, Says WBA Arum Wants Ramirez, Prograis to Take Interim Fights on Same Card Michael Conlan Hopes To Fight in Belfast on June Date Kovalev-Marcus Browne Deal Done for HBO Bout; Date Not Set Arum: Felix Verdejo Very Disappointing; It's a Lack of Discipline Felix Valera, Luis Lebron Grab Knockout Wins in Santo Domingo Sam Soliman, Wes Capper Fight To a Twelve Round Draw Ryuya Yamanaka Retains WBO Strap, Canizales Wins WBA Belt Photos: Gvozdyk Earns WBC Shot, Michael Conlan Excites Crowd Joe Joyce-Dereck Chisora Likely To Be Confirmed For Bellew-Haye Photos: Jose Ramirez Breaks Down Amir Imam For WBC Belt Roach: Linares Has Fight Left in Him; Might Be Too Old for Loma Photos: Antonio Lozada Drills, Stops Felix Verdejo in Shocker Photos: Joe Joyce With Crushing One-Punch KO of Donnie Palmer CompuBox: Jose Ramirez's Pressure, Power Shots Was Difference Robert Helenius Wins Split Decision Over Yury Bykhautsou Gvozdyk: I Want The Stevenson vs. Jack Winner in My Next Fight! Giovanni Cabrera Mioletti Shocks Ray Lampkin With KO in Two Lozada: I Knew I Would KO Felix Verdejo, I Went For it in Tenth Cristian Mijares Gets Stoppage Win Over Fernando Saucedo Jaime Munguia Knocks Out Johnny Navarrete in The Third Roach: Ramirez Won Every Round, 2 Judges Should Be Investigated! Don King: Imam Didn't Throw Enough, Ramirez Was Relentless Michael Conlan Demolishes David Berna in Two Rounds Jose Ramirez Lands Gold, Decisions Amir Imam For WBC Title Jose Ramirez vs. Amir Imam - LIVE BoxingScene Scorecard Gvozdyk Wins Tough Decision Over Amar, in Line For WBC Shot Ramirez: I'm Ready To Fight Best, No Matter What Critics Think

Latest Active Forum Threads