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09-27-2019, 05:33 PM
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#1 |
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Banned
Join Date: Mar 2016
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DAZN's Joe Markowski talks about new strategy & a PPV pay model for fighters purses.
23:07 He admits they were in over their head when they got into boxing. Didn't realize how hands on and hard it is dealing with boxing. With other sports you sign a rights deal with a league sets the schedule. In boxing things change everyday. 27:00 He's happy with the subscriber numbers and talks about a new marketing campaign starting before the GGG fight to educate fans how to consume boxing a different way to increase subscriber numbers. 29:08 He says they had to play de facto promoter during the first Kovalev-Canelo-GGG negotiations. The second negotiations they stepped away & told them to just make one of the few fights they were happy with. He feels they'll have GGG-Canelo III will happen within the next 3 months. That's one of their requirements to Golden Boy. 31:53 Talks about the problems caused by paying Jacobs so much money because promoters/managers look at them as a money tree. Fighters were in the right place at the right time when they were paying that but those times are over. If you've made a fraction of what Jacobs, Ramirez, Kovalev, & Dervychenko made you aren't coming to DAZN to make that money anymore. 35:55 Talks about paying fighters lesser guarantees and incentives based on how well the fight does, like PPV. Says the promoters need to take the risks. They're paying rights fees from now on instead of paying purses for the fighters. The promoters now have to pay the purses from the rights fees or convince the fighters who want more to take a lower guarantee and get the incentives. 44:00 The North American market not great so he made it clear to Hearn they wanted Ruiz vs. Joshua in NY during primetime. Rights fee significantly lower than what it would've been here in the U.S. Took him a while to realize Ruiz winning was a good thing for them. The YouTube numbers were tremendous. Was really their first viral moment. He's also looking at a million NEW subscribers for the KSI V. Paul fight and this may not be the last one. |
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09-27-2019, 08:00 PM
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#2 |
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Undisputed Champion
Join Date: May 2010
Location: Georgia
Posts: 3,520
Quoted: 1608 Post(s)
Rep Power: 18 |
Will read later
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10-02-2019, 10:43 AM
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#4 |
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Undisputed Champion
Join Date: Jun 2018
Posts: 10,488
Quoted: 6631 Post(s)
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Quote:
KSI vs Paul will have been the best thing for DAZN to this date. I love so many of the hardcores who are opposed to this as if boxing has any integrity. FOH, this fight will attract more subscribers than even possibly a Canelo fight. |
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10-02-2019, 10:51 AM
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#5 |
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Investment Laundering!
Join Date: Dec 2018
Posts: 17,874
Quoted: 10431 Post(s)
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Quote:
KSI Paul is the concept of doing commercials. The point of getting KSI Paul on DAZN is assuming their YouTube star power WORDLWIDE. DAZN doesn’t have all the markets, but if this is successful then we might see the biggest Japanese social medialite vs the biggest from Brazil. These are huge territories for DAZN. The POINT for all of this is to RETAIN these Youtube fans to gravitate all real sports content FROM DAZN. Not KSI Paul numbers vs AJ vs Ruiz or a Canelo event. Lol |
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10-02-2019, 10:54 AM
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#6 |
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Undisputed Champion
Join Date: Jun 2018
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Quote:
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10-02-2019, 10:57 AM
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#7 |
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Investment Laundering!
Join Date: Dec 2018
Posts: 17,874
Quoted: 10431 Post(s)
Rep Power: 0 |
Quote:
#FreeBoxing #PPV |
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